i been facing this problem while i get lot of click everyday and increase everyday , but no doubt that my bounce rate increase terrible as well. I thought Google Adwords suppose to bring more high quality traffic . Anyone can provide the solution for me?
Adwords will bring quality traffic if you build your campaign with that in mind. If you sell high heal shoes and bid on "shoes", that is not going to be quality traffic. Yet, that's what many do. The other part is, even if you do bring in high quality traffic, you've got to do a good job on your landing page of convincing the visitor to buy. Most people are not salesman and it shows on the Internet. My suggestions: hire specialists. Even if you plan to manage your own campaign, you could learn from someone properly setting up your campaign so it would be money well spent. But you'll have to continue learning on your own. For your landing page, find a good copywriter that knows how to sell online and create a great sales page. These don't come cheap but can make all the difference between just getting by vs having a profitable business.
I agree with Lucid. Hire someone to make your landing page more appealing. I added some images and more color to my site then, I noticed more sign-ups and more pageviews per user. Use Google Adwords : Keyword Tools to help you gain an insight as to how much competition you have for each keyword. Maybe your keyword have high comp. Which is making you get the "bottom of the barrel" traffic. Which makes your bounce rate increase more.
Buy the right terms. Send them to the right page. Keep refining until you get your bounce rate down to an acceptable level.
Google Adwords is nice and great tool if you done that correctly. Google Adwords has good keyword analysis tool that can find highly targeted traffic to your web site. You can get more and more traffic to your web site but all these traffic would not be quality traffic if they found your site does not include what they looking for. So definitely bounce rate will goes up. So do good keyword analysis and use them with your campaigns. You need to do some great onpage optimization also to genarate quality traffic with good quality score. If you are not too much familier with these issues it's really better idea to hire some one for you which can do correct job for you. that would save your time and money that you spend with this
High bounce rate could be indicative of a number of issues. Here are a few things you can do help improve your ad performance Tip #1 - Review your ad copy regularly and split test (if possible) A poorly written ad can destroy a PPC campaign. PPC advertising is a constantly evolving animal, and your client’s ad copy should present an enticing “call to action†to surfers. The ad should tell a potential visitor what makes your client different from the competition, and should definitely feature any special offers (“Xâ€% off, Free Shipping, etc.). If you are stuck on how to best word an advertisement, review some of your competition for ideas. Most importantly, ask yourself 2 things. First, “Would this offer draw me in?†and second, does this offer deliver on its promises?†Remember, you have very little time to capture a surfer. If your client’s ad offers a 20% discount or free shipping then this should clearly visible on the landing page. This continuity goes a long way towards establishing credibility with the surfer and encourages a potential conversion. It's also absolutely necessary to double check your landing page to ensure that the links are live,as well as to confirm that the geo-targeting settings are accurate. There is no use in paying for clicks from countries which you cannot do business. Tip #2 - Use Negative keywords Negative keywords are a great way to streamline the traffic an offer receives by ensuring it does not appear on undesirable SERPs. The best strategy to determine what negative keywords to use is to evaluate the actual searched phrases. This data is readily available in the Campaign and Daily/Weekly/Monthly reports and will give you the most targeted negative keyword possibilities. Tip #3 - Try not to bid on too many general (broad, less targeted) search terms For poor performing offers you should consider minimizing the use of very general keywords. If you feel that you absolutely must use general keywords, consider setting all single keywords to an exact traffic match setting to test their effectiveness and limit irrelevant traffic. Keyword phrases containing 2-3 words should then be tested at phrase match. You may also choose set a unique bid for each traffic match setting, with the broad bid featuring a significantly lower bid than the other types. If your clients are utilizing long tail keyword phrases with 4+ words then a broad match setting should be fine. These terms tend to receive less traffic and bidding exact could negatively impact your clients’ exposure. Also consider utilizing the keyword generating tools mentioned previously to identify new phrases to test. You can visit http://www.youtube.com/watch?v=nqoXPd0lsQI to view a video on how to use the 7search.com Traffic match settings. Tip #4 - Consider testing your offers at different positions in the search results page While every search engine would love for its users to bid for the top position to receive maximum exposure, the reality is that it is possible to bid to appear lower in the SERPs for high volume verticals and still receive significant traffic and conversion. Please keep in mind that occupying lower position is a viable proposal to test out traffic. Best of luck, 7searchGuys