I am trying out google adwords for the first time and well I find it so expensive and a bit confused whether I am doing something wrong. I used the Google keyword tool to generate some keywords. Chose those that were estimated Avg. CPC to be about $0.11. But they were not activated with a comment asking me to raise minimum bid to $15. I don't quite understand why when it is only estimated $0.11 per click and yet asking for $15 now. Can you help tell me why or what I am doing wrong? Or is it a standard thing to ask for $15? Also I obliged to $15 minimum bid and its been two days and still not a single click. I believe $15 is a way expensive bid and yet I don't seem to be gaining any traffic. Btw is the $15 amount for per click or wat? What am I doing wrong? The keywords for reference: 1. free targeted website traffic 2. increase web site traffic for free 3. free traffic to my website Do advice please. Your help greatly appreciated.
Do you mean 15 cents or 15 dollars? $15 is way too high unless you stand to make a very large amount of money from whatever product you're selling, which when I look at your keywords your not. If you're not getting any clicks it may be because no-one is actually searching for your keywords, or if they are, then your advert is not enticing anyone to click on it (luckily for you at $15 a click ). My advice would be to reduce the cpc straight away so that you don't get crippled by the cost and then start again, having read the Google instructions in more detail.
IMO, initially the CPC average is shown as average then after the site is analysed by the google bots the new cpc is increased and this usually happens when the site is new or the content is of C grade.., it had happened to me and was asking minimum $5 per click for ringtone niche but when i optimised pages for the site with content the cpc went down to 30cents Just contact google support they will assist u surely
I would guess it is either: Due to the structure of your account are the keywords relevant to your advert copy and is your adwords campaign relevant for your landing page. Due to a low click through rate, do people not click on your advert and so Google judge you not to be relevant and penalise you. Google do not like what you are promoting and have increased your bid. I hav put some information together on my AdWords Advice pages that may be of interest
There's a few reasons why it does this, but: Your landing page is probably not approved by Google's automated system. Your landing page is either missing content, or the content is not tightly associated with the keywords that are pointing to it. In other words, put more keywords in the landing page content, and have 100% original and useful content in the landing page.
Try to do some basic SEO on the page. Also, add some relevant content to the page. You may have to make separate landing pages for each adgroup. If all else fails, consider using MSN, Yahoo, or a 2nd tier search engine. Don't let this get you down.
Thanks all for the reply. I actually tried to just do up another campaign for a totally new website with diff keywords. Found I could get all clicks for under $0.20 cents. Guess my problem with the previous campaign was that my keywords were not associated with the website. But problem is I have tried with hundreds of keywords which I believe should be close to at least an OK but still all show the same. $15 minimum bid. Guess I am really stuck and need to do some extreme keyword researches to bring the pricing down. Sobbs.
Cyber Hug to comfort you! I know when I was starting with Adwords I got ridiculous click costs but I wasn't optimizing my campaigns to my landing or merchants' pages. Rule of thumb, study the destination before you start a new ad then target your ad and keywords to line up with the ad creative (copy). RELEVANCY IS EVERYTHING IN ADWORDS! There, the first Commandment for G.A. A good one to inscribe somewhere. Your Quality Score is directly linked with your relevancy and there is no getting away from this! Using the common keyword technique helps to tie things tightly. Pick out the most common word or phrase from the Landing/Merchant Page and even better if the title to the page is used. This common wordage is what you want to focus your ad campaign and keywords on if at all possible! Do everything right and Adwords will fall madly in love with you and reward you with lower CPC and higher ad placement. In fact, it is possible to be up in the top position for ad placement yet be paying less than those underneath you! Why? Your Quality Score is better, your relevancy is better and your position in line to be serenaded by Adwords is much better! Trust me, play the Google Adwords game right and you will always come out on top! Best of luck! Dave.
If she isn't getting any clicks then lowering the CPC would be a little counter-productive right? Maybe if you increased your daily budget significantly, over and above what Adwords is estimating, you will vastly improve your number of impressions then from that a few clicks may start. But YES! lower that CPC bid if you increase the daily budget. Someone once told me that it is a good idea to set your daily budget at 5 to 10 times what Google suggests. Of course at $15 per click (and please DON'T ever pay this before asking questions about improvements on Digital Point Forum - these prices are bordering on the criminally insane!) you would need to keep a close eye on the CTR. 1. free targeted website traffic 2. increase web site traffic for free 3. free traffic to my website What are these keywords pointing to, an ebook about getting free traffic to a website? Finally, to get the most up to date and conclusive information it's a great idea to direct questions to Adwords itself. Cheers, D.
If the landing page is your own, you will want to have a 2-3% of your keywords (not all ur keywords, just related ones to your site) if your site is about wedding dresses, your bidding on the keyword "wedding dresses", in an 800 word landing page, include "wedding dresses" keyword around 16-24 times. That is about the optimal keyword percentage. Lower than 16 of your targeted keywords may make your CPC be higher, and too many more than 24 of your targeted keyword will look like keyword stuffing just to get ranked.
hahah I have the exact same issue yesterday when i signed up with adwords as what you having right now. My initial cpc was less than $0.04 with a greatest keyword I ever know 10 minutes = 4k impression with 1 click throught (verizon wireless ) then 10 minutes later the cost cpc raised to $10.00 my ad group got turn off (inactive) all of them I was kind of piss, and don't understand how this happened but with the help from other members on this forum I finally understand how it works and now my cpc dropped down to less than $0.50 and it is still getting better here is how i do it:: you must match the keywords you choose from adwords with your web file that you want to list on adwords so here is what i did :: try this go to your .html file which ever file you want to use on adwords in your meta tag <meta name = "keywords" content="choose whatever keyword you desire"> after you come up with all the keywords you wanted (less than 20 keywords is SE friendly) copy all your keywords: go to your adwords ad group paste all the keywords into your ad group keyword make adjust on your pasted keywords you should know what you should do with the keywords your destination URL page should included the keywords that you used for your adword ad group else it won't work well then submit it and set the price there you go impression ... is rising like helllllll!!!! but still i don't know how much money you can make from the visitors that is generated from adwords bec I just signed up yesterday and got over 40 clicks ... bec my maximum money per day is $10 so it will shut down when 10 is reached now in my account: i owe google 15 dollars so go guess .. 300+ per month.. I am hoping some of those visitors will buy something from my site otherwise I going to be broke in few months hope this helps