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How to reduce CPC of any campaign

Discussion in 'Google AdWords' started by aleale, Jul 3, 2014.

  1. #1
    We are running a online designer things store and we sell designer sarees, designer bags, designer cloths, handmade items etc. This is my first campaign. While i am checking the keywords for the same and taking the low CPC keywords to target but my CPC gone higher every time from the estimated in keyword planner. How to reduce CPC for the keywords.
    SEMrush
     
    aleale, Jul 3, 2014 IP
    SEMrush
  2. Fer0

    Fer0 Active Member

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    #2
    Watch out for quality score, that is the best way. If you need more help (or account management) send me a PM.
    Kind regards.
     
    Fer0, Jul 4, 2014 IP
  3. lordxor

    lordxor Member

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    #3
    Easiest way is to hire a skilled PPC manager. You save your time and "expensive experiences" :)

    But in general, to reduce CPC maximize your quality score. You can do it by:
    1) Optimize your landing page to be relevant to your keywords and ads
    - Use URL to specific page, not only to home page
    - Use keywords from your ad group in landing your page
    2) Use "concrete" and long tail keywords (eg. not only broad keywords "t-shirt" but use concrete "designed t-shirt", "unique t-shirt"...)
    - Descompose "one big" ad group into more smaller and more specific groups (eg. group "t-shirts" into "designed t-shirts", "unique t-shirts", "red t-shirts"
    - Exclude negative keywords
    3) Try to maximize your CTR. Write more then 1 text ad and check for CTR. Disable ads with low CTR and try to write other, better. Try and optimize.
    - Use your keyword in ad text. It will make your ad text bolded, so it's more visible on the screen.
    - You can use price in ad text, it attract more attention
    - Use exlamations mark

    ...
     
    lordxor, Jul 4, 2014 IP
  4. AppyArry

    AppyArry Active Member

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    #4
    First, Improve the quality score of your keywords. This includes changes in your Landing page, text content of ad wrt your keyword relevancy.
    Once, you get QS above 7, your cost will lower down.

    Second, using a "Long Tail Keywords" will get you high CTR and less CPC.
     
    AppyArry, Jul 14, 2014 IP
  5. Siservices

    Siservices Active Member

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    #5
    You just need to adapt better keywords that are suitable for your page which you are targeting. Look out for your quality score as well. If you target the right keyword your CPC will get reduced and for the settled budget you will get more clicks for the particular keyword.
     
    Siservices, Jul 14, 2014 IP
  6. MayurKawale

    MayurKawale Well-Known Member

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    #6
    Best way to decrease the CPC is, increase your quality score... https://support.google.com/adwords/answer/2454010?hl=en
     
    MayurKawale, Jul 14, 2014 IP
  7. tommytx

    tommytx Well-Known Member

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    #7
    In real estate we say... Location.. Location... Location... In adwords we say Quality Score.....Quality Score.....Quality Score.....
    Read and heed the above lots of good suggestions for improving the quality score... and thereby lowering the CPC.. good luck.
     
    tommytx, Aug 9, 2014 IP
  8. sell-adwordsaccount

    sell-adwordsaccount Peon

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    #8
    Yeah, all the replies here are right.
     
    sell-adwordsaccount, Aug 20, 2014 IP
  9. aleale

    aleale Well-Known Member

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    #9
    Thanks for your replies guys. I am analyzing whatever i do i never get a better quality score than 6-7-8. Is it good to start-up with?
     
    aleale, Aug 20, 2014 IP
  10. John14

    John14 Greenhorn

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    #10
    Create specific ad groups and try to be very specific and don't target too many keywords in one ad group.
    Make your landing page relevant to the ad group
    Use the keywords which you have in the adwords campaign in your landing page
    You can also use dynamic title in the landing page so whenever a user visits the page he/she sees the keyword which is searched as the title
     
    John14, Aug 21, 2014 IP
  11. WebTechHosts

    WebTechHosts Active Member

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    #11
    Make your landing page more relevant to the keywords. Increasing your quality score, and therefore reducing the cost per click (Google rewards people for good campaigns and landing pages.
     
    WebTechHosts, Dec 16, 2014 IP
  12. dandeedo

    dandeedo Greenhorn

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    #12
    Why will you choose low CPC keywords which have like 10 search volume per month? Instead you can target highly searched volume keywords (though keyword planner might show higher bid). Keyword Planner shows you estimated bid, that's not fixed or accurate. That's why your CPC gone higher most of the times. You need to focus on specific things e.g. landing page relevancy with your ad copies, keywords + targeted keywords in the content + Bid for each targeted keyword + CTR + and of course quality score. If you have high quality score then CPC will be lower & if you have low quality score your CPC will be higher. If you need help you can pm me about this. Hope this helps.
     
    dandeedo, Dec 18, 2014 IP
  13. SEM Resource

    SEM Resource Greenhorn

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    #13
    lordxor had some good comments about what to do to reduce your CPC. I'll add that you should check the keywords that people are using to see your ad each week and add those that are relevant to your campaign.

    You will probably find some good long tail keywords by checking them as well as those that you need to add to your negative keyword list.
     
    SEM Resource, Dec 18, 2014 IP
  14. kingofthewiki

    kingofthewiki Greenhorn

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    #14
    Here is how to drop the CPC of a campaign, but this doesn't necessarily mean you will get more conversions. Your main goal should be to increase conversion rates. That being said - here are a few things to do:

    - Start bidding on broad match keywords as they are cheaper (you will have to add a lot of negative keywords)
    - Make sure you are targeting the correct geo, language, device, etc..
    - Stop your ads from showing when users are usually sleeping
    - Increase your QS
    - Seperate high QS from low QS in adgroups

    I can go on for days.. you get the idea
     
    kingofthewiki, Dec 21, 2014 IP
  15. Martand TEch

    Martand TEch Member

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    #15
    Reduce CPC maximize your quality score. You can do it by:
    1) Optimize your landing page to be related to your keywords and ads
    - Use URL to exact page, not only to home page
    - Use keywords from your ad group in page
    2) Use "real" and long tail keywords
    3) Write more then 1 text ad and check for CTR. stop ads with low CTR and try to write other, better.
    Use your keyword in ad text. It will create your ad text bolded, so it's more visible on the display.
     
    Martand TEch, Jan 12, 2015 IP
  16. kreed

    kreed Active Member

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    #16
    You need to increase your CTR, with higher CTR you will get higher Quality Score and thus you will lower your CPC
     
    kreed, Jan 12, 2015 IP
  17. @Abram90

    @Abram90 Peon

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    #17
    Increased quality score will help you in lowering CPC and increasing the CTR. Try to use specific keywords and target audience related to your business.
     
    @Abram90, Feb 11, 2015 IP
  18. strawberrybob

    strawberrybob Greenhorn

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    #18
    There should be a structured theme among your campaign, ad groups, keywords, ad copies and landing pages. Are you checking "search terms" regularly? Many be you are getting too much irrelevant clicks and thus they bounce off the site that leads to increase CPC. Try to add more negative keywords, use only targeted keywords in your ad groups and include targeted keyword on the ad copy headline. Try to put keywords on the landing pages. These techniques will increase quality score and decrease CPC of your campaign
     
    strawberrybob, Feb 18, 2015 IP