How to reduce bounce rate of my website homepage ?

Hi guys!!

I have my website http://www.jkfineprints.com which is related to label printing & manufacturing launched recently in June 2011, but the homepage of my website is having a very much high bounce rate - upto 74%, although it contains all the information of company products etc, also the site navigation is proper, can anybody help me out with some serious answers, like how to reduce bounce rate of my website homepage, & make visitors stay in my site ?

 

Hi,
Try to update content for your site and home page seems to be less important for Content probably that might be the reason.

 

You might want to make the design a little more catchy.

 

Analyize your site by watching the visitor behavour of your site. Suppose your visitor is comming with some specific keywords on your site that menas they are looking such information but in your site that information is not available. Secoindly work out on your design in such a way that easy to understand for the normal visitors.

 

Problems for having a low bounse rate:

Create more contents and do internal linking with related articles, visitors will stay longer by reading related articles..Pay attention to content more as Prasseo said.

 

Make your site attractive and meaningful and analyse the visitors behaviour .

 

Post your website in to relevant forums, directories and submit your article in to different article directories. It will decrease your bounce rate and increase your website traffic.

 

I think two things are important for this.
1> you should have Unique and interesting content
2> You website speed

 

The site looks pretty good but the first thing that came to mind when I saw it was food.

That said, you are going to have to do some split testing and actually speak to an e-commerce consultant about this.

Stuff like "make your site attractive and meaningful and analyze the behavior" is not going to cut it but unfortunately, it is the extent of the 99% of the responses around here. I would start by reading this so you can weed out folks who don't have any idea what they are talking about http://sixrevisions.com/user-interface/an-introduction-to-website-split-testing/

hope that helps a bit,
Nigel

 

hi Image Online,

first of all i would like to take the opportunity to tell you that your website looks great.

the top menu & the image that you have in the center is based on flash. it reduces search engine visibility & also increases the weight of the page. instead you can use css & jquery to develop those parts.

you should also do a split testing of the home page (landing page).

your inner-pages looks good but the button which says "Get FREE Consultancy" should be on top but right now it's at the bottom where people will not be able to see.

your bounce rate will reduce if you can target the proper keywords in your website.

hope this helps you to reduce the bounce rate in your website.

kindest,
abhishek kundu

 

May be your contents and products are so fresh as well not attractive. Please check the info and review the result again.

 

Your website taking time to get load, this could be the reason of your bounce rate, secondly the header of the Homepage is pretty big. To attract the Users reduce the size of your banner and let the user see either the relevant content or your products. The first glance of a website is everything. So the mantra is attract the user at a first glance and your bounce rate will get reduced.

 

Thanks for your reply, can you suggest me what the exact keywords should be for my website ?

 

You are saying that there should be more content rather than images ?

 

thanks for ur reply, can you suggest me some tips regarding how to make my site attractive and meaningful ?

 

i would like to suggest you that content should be relevant to keywords or services.

 

To reduce bounce rate you have to do the following things:

1). your content should be informative & relevant to your keywords in title tags
2). revise your navigation links
3). Site structure (put links of your important pages in header & footer)

 

Try to provide the relative information by which purpose visitor is coming at your site, make an attractive web-page.Try to update content for your web-page. Hopefully you will reduce the bounce rate.

 

I have to agree with the previous posters...

• Interesting Content
• Backlinks pointing directly to the most interesting content (check your analytics metrics to see what content this is)
• Links from one interesting piece of content to another
• Possible addition of media
• More targeted traffic funneling

Good luck!

 

should i remove or make some changes, in the h1 tag i.e "Self Adhesive Label Printer, Manufacturers & Suppliers" , and do my keywords in page title are not relevant to the content present in homepage of website ? can anyone suggest me what exact keywords should i add in my homepage of website ?