Hello every one much of us facing the same problem of Adwords cost,it cost so much these days specially for the keywords that we need to advertise some some keywords will never work for less than 0,5$..thats really mush any body know how can we reduce our Adwords cost per click plz? hope to hear from all thanx
Write relevenat ads, and your lnding pages must comply to Google webmasters guidelines (make a search on Google). Learn what you are doing before your quality score become bad and you pay more than your competitors.
Yes, totally agree. the challenge is how you can increase the quality score and CTR. I guess you need a good ebook to tell you about this. Or maybe anyone here are willing to release the secret of it.
Increasing CTR -- write different ads and split test them ... to see how they perform. So think about different headlines, putting the keywords in the headline, mentioning features and benefits of your offering etc TEST, TEST and test again.