I just launched a site similar to Wikipedia. I need editors- people who want to contribute material to the site. I do not need visitors- there is very little to read yet. I've tried: Facebook targeting people who 'like' Wikipedia- total bust. Bitvertiser in the freelance jobs section. Adwords with keywords about freelance writing, etc. (The point of my site is that you can make money writing for it, hence the freelance focus.) So far I'm getting nowhere. Any suggestions?
you won't be able to do that unless you spend some money to pay for people to start writing materials in your site. the thing is if your site doesn't have heavy traffic, they won't bother to contribute there. once you have established some traffic to your site, I think that's the perfect time to recruit volunteers.
why set up a spin off wikipedia, the site struggles enough with no ads, so if your site is designed for profit, most people will see this and not want to volunteer so you should have a lot of investment ready to pay for content.
My question was really more about targeting. What is the best way to put ads in front of the right audience (the right audience being people who edit Wikipedia)?