Hi everyone) These days i am doing research on starting a PPC ad network in a very specific close niche.But at start it looks like a very daunting task because when the advertiser will sign up and pays you he expects an immediate traffic and the publisher after signing up expects the ads running on his site so he can generate revenue from his traffic.So how i can push such kind of business forward at a startup stage.I know it,s a slow process of acquiring advertisers and publishers at initial stage but do you guys have any idea of at least quickly acquiring some advertisers and publishers at initial stages so the network can go forward?
It really depends on the platform you use... we opted for our platform because of the built in network exchange that solves this issue. When you start your network you have instant access to publishers for your ads to run on and advertisements for your publishers instantly. We went into the black within 30 days. So when looking for your platform, look for an incorporated exchange so that you have a better success to start.
We built our platform as we wanted more customization and control over the complete package that we built. This means, not everything is perfect but when we notice an advertiser or publisher wants a specific plugin or additional code adding into the system - we are able to do this as the code manufactures. However as noticed above. That is a very good feature to have. In the last 2 months of being live many advertisers have come to us to incorporate many features within our platform, we do this for them which makes us unique.