Hi, I am doing seo for the website related to business planning. But the website contains only the articles related to the business, they not focused any particular keywords in the page. The client is asked to prompt him through on-page optimization. For the keywords business, small business like that, but the site contains only the articles, but the keywords is not present. Kindly give your ideas how to prompt through on-page.
1. Get new content written 2. Use keywords in title, description and also put them in H1/H2. In some cases you might have to rewrite articles to include the keywords.
-> quality and unique content -> use your keyword in title, description, keywords -> add some keyword in alt tag -> target keyword in internal page url. -> put your keyword in anchor text.