How to Promote the Web Hosting Business?

Discussion in 'General Marketing' started by bushib, Apr 10, 2008.

  1. #1
    Hi there,

    I want to know that how to promote the Web Hosting Business ?

    Regards
    bushib
     
    bushib, Apr 10, 2008 IP
  2. meaghannf

    meaghannf Well-Known Member

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    #2
    Wow, that's quite a broad topic - are you running a web hosting site of your own you'd like to promote? Or are you working as an affiliate? Either way, there are a lot of comments here about how to promote a website and you should start by making sure the site itself is getting high rankings, showing up on searches, etc. Your overall goal should be that, when someone searches "Web hosting" on google, you show up on the first page.

    Good luck!
     
    meaghannf, Apr 10, 2008 IP
  3. amedia

    amedia Well-Known Member

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    #3
    I would have your main web hosting site and then setup a different domain/site with an affiliate program for your hosting services. Market your affiliate program more than you market your web hosting services.
     
    amedia, Apr 10, 2008 IP
  4. EnPassant

    EnPassant Active Member

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    #4
    It is pretty hard to get into competition in the very saturated hosting market. Companies are going for madness oversell.You need to start from your local area, and you also need to offer very specialized hosting packages. Niche targeting is primary.

    You should also start your affiliate program to attract affiliates to your hosting services.
    Based on your initial investments, you could try to advertise your hosting companies with AdWords for example.

    We need more details.
     
    EnPassant, Apr 10, 2008 IP
  5. bushib

    bushib Banned

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    #5
    Hi there,

    I want to start the hosting business locally in my country.

    So any suggestions will be highly appreciated.

    Regards
    bushib
     
    bushib, Apr 11, 2008 IP
  6. GameOver

    GameOver Well-Known Member

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    #6
    The best type of marketing is word of mouth. Provide an awesome service. Provide up to 50% cheaper prices than your competitors and have a good quality help system and always respond and fix peoples problems within 30 minutes. Oh, and also use paypal to attract people.
     
    GameOver, Apr 11, 2008 IP
  7. Honolii

    Honolii Member

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    #7
    Webmaster forums, search engines, banner & ad exchanges, hire affiliates, black hat methods (p2p,SEO,blogging,ect)
     
    Honolii, Apr 11, 2008 IP
  8. Tooschee

    Tooschee Active Member

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    #8
    Well, for startes, if You allow proxy You can PM me to add You to my list of web hosts.
    Secondly - add Your site to as many directories You can, think of 3-4 keywords and stick with them.
    Promote Yourself on Webhosting Talk and other forums , more reputation (that means good service, good uptime etc.) means more clients. If any client will be satisfied with Your host he will propably promote You on his own. Also good idea is to do an affiliate program - You don't have to pay, if thanks to someone you get next customer you can lower his price per month or something.
     
    Tooschee, Apr 11, 2008 IP
  9. priyakochin

    priyakochin Banned

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    #9
    Adwords,Social Bookmarking and more.But since the field is very much saturated its difficult.
     
    priyakochin, Apr 11, 2008 IP
  10. PHPGator

    PHPGator Banned

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    #10
    I've been running a web hosting business for over a year now. I'm pretty much convinced that I will never be able to compete for the most competitive keywords. I've recieved a limited amount of traffic from SE's and haven't found any good places to really advertise. Maybe if you could find a more specific niche than myself to market to you would do better.

    About 80% of my clients at this point are people that I have done web development for. I'm making some money, but not much. Just want to be honest with you before you invest a lot of money.
     
    PHPGator, Apr 11, 2008 IP
  11. EnPassant

    EnPassant Active Member

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    #11
    Yes. If you offer web hosting along with your main products that surely increase sales volume, and has a high success rate.
     
    EnPassant, Apr 11, 2008 IP
  12. vegasb2k

    vegasb2k Active Member

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    #12
    Sell or give away basic turnkey websites. Include free hosting for a few months and then offer to continue hosting the site for $x/month. If the price is reasonable, most clients won't bother transferring the site.

    Reply to ads on Craigslist for websites needed. Offer to build them (or outsource it) and then host it for them as part of the package.

    Just a few thoughts.
     
    vegasb2k, Apr 11, 2008 IP
  13. loubymar

    loubymar Peon

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    #13
    I my self have found that the best way of promoting web hosting is word of month, tell your mates and family you got a web hosting business and tell them abit about it, what I wouldn't do is email friends and family or email random people telling them about your web host as that is spaming and how i look at it, is if someone emailed me about a web host saying how cheap it is etc i would delete it straight away, like any emails that contain selling things in them, in my eyes email isn't the best way of promoting, word of mouth is best bet!
    :)
     
    loubymar, Apr 22, 2008 IP
  14. Sxperm

    Sxperm Notable Member

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    #14
    You have to take times and effort to built up on trust and loyalty. The key of web hosting business are hosting quality, services and manpower. If you can provide excellent quality hosting, excellent after sales services and have a manpower enough to solve customer problems in timely manner then your web hosting business would growth. You should take a look in web hosting section in this forums and see what peoples are crying about and learn from them as a lesson.
     
    Sxperm, Apr 22, 2008 IP
  15. Ideastone

    Ideastone Peon

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    #15
    I would say start an affiliate program and push it as hard as you can. Provide as large of a payout to your affiliates as you can afford. Also remember that hosting is a global market and that you will be competing with people from outside your country.
     
    Ideastone, Apr 22, 2008 IP
  16. newcity

    newcity Peon

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    #16
    promote on web hosting forums like webhosttingtalk ,freewebspace , give free customer support,
    let people have free accounts..also ask review in return..etc. :)

    btw, i am also starting my own hosting.. lets see how it goes.
     
    newcity, Jun 9, 2008 IP
  17. jerry12

    jerry12 Peon

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    #17
    A quality is a king in web hosting business!
     
    jerry12, Jun 9, 2008 IP
  18. bobchrist

    bobchrist Active Member

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    #18
    Optimize your website for local search engine and do some offline promotion like give ads on classified section in local newspaper/yellow pages/phone directory etc that may work for you as starter. Also you may consider for doing cold call from the list of your local contact.
     
    bobchrist, Jun 9, 2008 IP
  19. compactservice

    compactservice Banned

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    #19
    As you want to sell your own product. So please do some SEO.
    Target some long tail keywords. And build some links. And also write some new content and post it on the article directory.
    If you need more information, then please PM me.

    Thank you.
     
    compactservice, Jun 9, 2008 IP
  20. stylosoft

    stylosoft Peon

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    #20
    i'm also starting new web hosting businesse and i found lot of ways how to advertise but i recomend you craiglist posting my space compaign, E-Mail campaig and you can also do web development and then send sms to numbers where you see the firm ad offer them to yourbussinessename.com your site
     
    stylosoft, Sep 5, 2009 IP