Hi, marketing folks! Our team is developing a big project, which is like TaskRabbit, but much better So, as I manage marketing for the project, i decided to start "pre-launch" marketing campaign. The main idea is to collect and analyse data from target audience. We will place promo pages on the internet (UK, Germany and Australia) and drive relevant traffic to these pages. Here is the problem: 1. Where to take relevant traffic (by region, by profile)? 2. How much one click may cost? 3. Suggest, please, some useful tools, which may help to do our project better Sorry for my English. May The Force be with us! P.S. PM me if you can really help - i am open for any offers(;
What kind of budget are you working with? There are tons of things we can suggest, I just don't want to suggest things that may be too big for your company currently.
Oh, really? Everything depends on money? Money are not unique resource. If strategy will be accepted due to its effectiveness, our management will invest as much as needed. We launched a couple projects here in Russia. We know how big investments in marketing, ad, PR may be. Its not matter of money, its matter of strategy, which is depend on tools. Target in this "pre-launch" campaign is clear - drive as much as possible relevant traffic for the lowest price per click.
Of course the budget matters. If you have a $10 budget, I don't care what strategy you have, you won't be able to do any paid ad spend, or host any events etc..
Once I had just my mobile phone. I recorded a cool episod with my friend and brend I worked for at that time. Then I uploaded video to youtube... more then million hits, succes - no money at all, only my time and imagination(; Ok, let`s say - 10k $ for promo, just to taste demand.
Hi there, why not making guerrilla marketing? I would like to see how you guys works! Could I see the working beta demo? I suggest making "noise" on the net, and this is about having accounts on: Facebook, Youtube/Vimeo, Twitter, Pinterest, FourSquare... A connecting API for easy login it would be a mouth-to-mouth spreading method. A well translated web is a must. Involve the self professionals for making noise. Adwords and Facebook Ads campaigns it would be very difficult if you don't invest at last 3.000$/month, expending less money its not worth if you want to promote it worldwide (UK, Germany and Australia) Just a suggestion, there is other models working around: UK -> TaskHub.co.uk Germany -> Gigalocal.de Australia -> AirTasker.com Spain -> Etece.es They have funded at last for 1$ million and more... The script its coded in MVC (CakePHP, CodeIgniter, Zend..) and it doesnt cost more than 1000$, so the main work is making interviews for adding professionals.
1) You can track region-wise traffic with Google Web Analytics 2) Cost per click is decided by Google AdWords, but you could bring it down by improving the quality score 3) Go to SEO Book to know more about the various online tools 4) You could also approach a good business consultant in your location/country for advice Sasikumar Creative Group Head Bangalore