What have you done so far to promote your page, and how much have you invested? What goals do you have in mind? Are you trying to build likes, or are you trying to get new clients? A combination of campaigns can be helpful, as you are always going to want to obtain more likes for your content for future promotions, and trickling in likes over time will reward you down the line. Let me know what your goals are, and budget, and I can offer you further advice.
Facebook is more and more complicated when it comes to adverstising your business. You have to pay to promote it or spend all day sending invitations to people to like your page. Plus you have to be very active on it.
Looking at his other posts here I deduce: He has no business. He has tried nothing. I bet he doesn't even have a Facebook business page.