How to promote fashion website

Discussion in 'General Marketing' started by kalseo, Nov 21, 2010.

  1. #1
    Hi DP friends,

    I am currently building few fashion clothing and accessories related websites and I am looking for an ideas where to promote websites and get quality traffic.
    For now I am planning directory, article directory, social bookmarking, social media promos.

    Can you suggest other marketing strategies?

    Cheers

    Kal
     
    kalseo, Nov 21, 2010 IP
  2. conferenceshopper

    conferenceshopper Peon

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    #2
    Article directory is pretty good create an article about fashion. Do more blogs too related to your niche, syndication is considerable too like blog commenting and forum posting.
     
    conferenceshopper, Nov 21, 2010 IP
  3. kalseo

    kalseo Active Member

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    #3
    Thanks Mate, honestly I agree with you. I think syndication will drive additional traffic.
     
    kalseo, Nov 21, 2010 IP
  4. AmandaM1

    AmandaM1 Peon

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    #4
    Long tail with google. What kind of fashion are you trying to promote, specific items?
     
    AmandaM1, Nov 22, 2010 IP
  5. kalseo

    kalseo Active Member

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    #5
    There are more than 5000 items, it will be nearly impossible to do it with long tail keywords. It is top brands authentic fashion
     
    kalseo, Nov 22, 2010 IP
  6. smsinside

    smsinside Peon

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    #6
    The best thing will be the directories / write article about it or do social bookmarking .

    thnx
     
    smsinside, Nov 22, 2010 IP
  7. AmandaM1

    AmandaM1 Peon

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    #7
    The best time to plant a tree is 30 years ago, the second best time is today.

    What I mean is, if you want the website to make you money you are going to have to work on getting keyphrases for the exact items ranked. Yes, you actually have to work, but it pays off in the end.

    Submitting a site with 5000 products, I'm assuming from Amazon or similar, is not going to help anything unless you submit every single product to all of the directories etc. What would help is to have #1 rankings for those products in google, especially since it covers such high paying keywords.

    In short, if you are looking to make $5 per month then submit away. If you want to make real money you are going to have to come up with a better plan.

    Good luck.
     
    AmandaM1, Nov 22, 2010 IP
  8. donisback

    donisback Peon

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    #8
    i think promote it on social networking sites............
    this is great...........
     
    donisback, Nov 22, 2010 IP
  9. tomred

    tomred Peon

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    #9
    Yeah get onto Facebook and create a page there, tell your friends and get feedback via facebook first. If your site is good enough people will spread the word. If not you will know from the comments what to work on.

    Good luck!
     
    tomred, Nov 22, 2010 IP
  10. kalseo

    kalseo Active Member

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    #10
    I have done heavy social promotion on Faebook and other social networks. Also videos on Youtube, I can tell you, this is not working very well for fashion project. Just open Youtube search for a fashion show or a brand. There is no video with more than 50,000 searches. Facebook, low conversion too.
     
    kalseo, Nov 22, 2010 IP
  11. kalseo

    kalseo Active Member

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    #11
    Excepts the first sentence, I do not agree with you.

    Trying to rank for the exact phrase for a fashion items, which are changing every season is not the smartest thing. It is nothing related to Amazon or similar, Amazon products have over populate internet. I am talking about authentic clothing and accessories which cost between $200-$6000. Actually I agree with the last sentence as well. I need a better plan.
     
    kalseo, Nov 22, 2010 IP
  12. brandi78

    brandi78 Peon

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    #12
    If you do not know how to drive traffic you do not know your keyword research. It really is that simple.
     
    brandi78, Nov 22, 2010 IP
  13. JWestwick

    JWestwick Peon

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    #13
    Forums and blogs will be a great way to get viewers to your site. Another great method is to target websites where aspiring models, photographers, make up artists frequent.

    Places like modelmayhem.com.

    It's like a facebook for the modelling industry and there are many many many sites like this.
     
    Last edited: Nov 22, 2010
    JWestwick, Nov 22, 2010 IP
  14. Nadeemanwar

    Nadeemanwar Well-Known Member

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    #14
    if u want to get visitors, then you must use forums like digitalpoint, facebook, twitter and some more like these top.
     
    Nadeemanwar, Nov 22, 2010 IP
  15. credasys

    credasys Peon

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    #15
    Try also to join some community that is related to your niche. This can also help to drive direct traffic to your site,
     
    credasys, Nov 22, 2010 IP
  16. brijach21

    brijach21 Member

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    #16
    Write articles and submit them to article directories, and do some blog commenting on related blogs... Build fan page on Facebook, invite people, talk to them, twitter...
     
    brijach21, Nov 23, 2010 IP
  17. ngonnella

    ngonnella Peon

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    #17
    I would start by creating a product feed and submitting it to shopping comparison sites like shopzilla and pricegrabber. As you get reviews and build up a customer base you will be able to request they are fans of your facebook page, send them emails promoting other products etc. Seriously, there is sooo much you can do with branded products.
     
    ngonnella, Nov 23, 2010 IP
  18. mark25taylor

    mark25taylor Peon

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    #18
    You can send fashion related email to your friends and related people and also tell your friends about it feature and benefits.
     
    mark25taylor, Nov 25, 2010 IP
  19. jitendrag

    jitendrag Member

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    #19
    you create whole SEO your site..LIKE directory submission, social book marking. Article submission, press release, forum submission, back links etc....
     
    jitendrag, Nov 25, 2010 IP
  20. swillion

    swillion Peon

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    #20
    Hello Kal,

    There are many traffic sources that would work.

    - Joint Ventures (with related websites with thousands of subscribers or lots of traffic)
    - Pay Per Click (PPC)
    - Pay Per View (PPV) Contextual Advertising
    - Video Marketing (using large distribution networks)
    - Banners/Text-Links
    - E-zine Advertising
    - Article Marketing
    - Forum: Posting/JV/Banners
    - Blog Commenting
    - Online Press Releases
    - Online Classifieds
    - Social Networking

    This list comprises of the most commonly used traffic sources.

    It's not humanly possible to build multiple sources of traffic at the same time.

    Choose one or two sources that you're comfortable-with, completely master them,
    then start developing the third or fourth source.

    Good luck,
    Swarup
     
    swillion, Nov 26, 2010 IP