How to promote contests?

Discussion in 'General Marketing' started by Vladimir Yakimenko, Feb 14, 2011.

  1. #1
    Hi Everyone, I am looking for some advice for web promotion.
    We run "web application ideas" contest, and trying to promote it. None of us is a serious marketeer (all developers), so we've hired some people via odesk, posted a PR release, and it does not seem to work, getting just around 10 visitors a day to the contest page http://www.magicwebsolutions.co.uk/ideacontest/ with high bounce rate.
    What short-term tactics would you suggest to push this? Or maybe the contest itself is not attractive enough? Maybe only known brands can benefit from running such things?
    Any comments and ideas and constructive criticism is welcome :)
    Thanks
     
    Vladimir Yakimenko, Feb 14, 2011 IP
  2. ForgottenCreature

    ForgottenCreature Notable Member

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    #2
    What type of contests are you running? Have you tried to get bloggers to blog about it?
     
    ForgottenCreature, Feb 14, 2011 IP
  3. Vladimir Yakimenko

    Vladimir Yakimenko Active Member

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    #3
    Users have to posts ideas about web applications, and the winner gets amazon Kindle. I thought about contacting bloggers, but I think it needs to be done by a specialist to work efficiently. We do not have anyone in house to do this kind of thing, and I've tired odesk/elance and found only those who can submit to 1m directories....
     
    Vladimir Yakimenko, Feb 14, 2011 IP
  4. gonzalod34

    gonzalod34 Peon

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    #4
    Do link exchange with your contests related websites/blogs to get more targeted vistiors.
     
    gonzalod34, Feb 14, 2011 IP
  5. jantseo

    jantseo Peon

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    #5
    Post in webmaster forums
    Submit to blog contests blogs
    Commenting on other blogs
    Press Release
    Advertising
     
    jantseo, Feb 14, 2011 IP
  6. Kiranraj

    Kiranraj Well-Known Member

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    #6
    Advertise about it in the forums, social networking sites etc...
     
    Kiranraj, Feb 15, 2011 IP
  7. saibee

    saibee Peon

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    #7
    i believe that you should go for the social network marketing...it should give you good results...
     
    saibee, Feb 15, 2011 IP