On site publication is the best way to generate more leads with affiliate program but you need good traffic to your site. Every publisher is asking How to promote CPA offers? but not getting the right answer. So, join various money making forums and promote your campaign there. Promote your offers with Google Adwords. Best Of Luck...!
Offer something new. Thematic forums, tell people why you are better than others, they provide benefits. Ask to test you, if you have dorbu service, all you will begin to recommend. Offer referal program.
yes, go to good ranking forum, even you still making new site, read forum about SEO. take u'r social bookmark, but slowly...i said slowly because it's not original to get traffic (google said) but effective.