Hello, I need to promote a website like groupon. What is the best way to do that ? and How groupon has been promoted ?
Hi, Group buying websites like Groupon, Living Social, and many other similar communities encourage each and every customer to tweet and post their purchase on Twitter and Facebook. In fact, they strongly encourage each customer to do this because if other customers buy based on their link, that first customer will get something for free.
There are many ways to promote a site : 1. Put ads on some very popular sites which already get good amount of traffic 2. Have a facebook fan page for your site. and get people to like it so that People who like your site once always come back since they get updates. 3. buy traffic for your site so that your site alexa rankings increase and it rates up on google. You can buy facebook fans at 1stopseo.biz
you can simply make a squidoo page, put in the groupon code and images(they give you). I assume you have keywords ready for your webpage/squidoo page? You need to get backlinks to your offer to get people your page - quickest way get someone from fiverr to do it for you and you can also make videos and upload to youtube to drive traffic to your offer
Groupon promotes themselves heavily with ads on Facebook and the Google display network. They also give the Groupon away for free if three friends buy it through your link, which is how they incentivize people to promote their deals on Twitter and Facbook. LivingSocial, a similar competitor site, had a very interesting strategy. Normally these sites negotiate a deal with the merchant and the site ends up making a profit on each deal sold. But twice LivingSocial bought gift cards at face value and then sold them for cheaper than that value. They did this with two popular merchants - Whole Foods and Amazon.com. They lose money on each deal sold, but they gain a new customer email and they've helped their brand image by seeming like the place to get really good deals. In order to do something like this successfully you need to know how much a user is worth to you and how much you are willing to lose. Here is a blog post which explains the economics in more detail: http://blog.agrawals.org/2011/09/13/the-economics-of-livingsocialwhole-foods-like-deals/
search targeted advertising through adwords, adcenter or yahoo. you can also get your site paid reviewed on some high traffic blogs.
By facebook fan page for your site. and get people to like it so that People who like your site once always come back since they get updates.
Twitter and Facebook are the way to go, free advertising all the way and perfect for local targeting.
Use youtube.com to market your site. Since it is the free visual media you can tell about your company, offers and how it benefits both the merchants and the buyers in the youtube.
CPA, cpm, adsense, infolinks, konter etc etc... Infolinks and cpa, cpm work really good and hire some one to do link building and seo...