The business of real estate is very booming in the market in which many people are interested.There are many real estate agencies in the market which provides their best services for all and also many of them has their own website so people can contact them at online.
adword and real estate have a very good combination. its like showing your stuff to the people who actually wanna see it . this is how it works 1. People go to Google to Search for properties in Mumbai (For Example) 2. Your text ad comes up on 1st page 3. People click on it and Lands up on your website 4. You pay Google for that click (Only If people click on it) 5. To know more about your project or offerings, They fill up the enquiry form. 6. You contact them and rest you know what happens… Means More money for you. but there is one problem To Advertise on Google adwords either you need to learn it thoroughly (Because 1 wrong step can cost you thousands of rupees without getting any return) or pay an advertising consultant to manage it on your Behalf who charges a handsome Money to Set up your account and then to manage it for improvements.. The Initial setup fee consultants (we) Charge is usually 7500 Rs (Minimum) and then a certain amount per month.if you dont pay him good, he wont do good for your account means you will keep getting same traffic for same price, if you pay a bit more to the consultent he will be happy to optimize your account which means much traffic (targeted) in less price (thats what optimization does). If you are serious about getting some more clients for your real estate, send me a PM and If your site is good I will get you started without the setup fee . Plus I might have some free advertising credit for you, not sure though let me know the website URL
You must get your business website and promote it to the top of googl ranking so that every one who is sarching for real estate site will be landing to you.
You can also use "Universal Referral Webpages" that are SEO built targeting the keyword people type on google to search for products or services.Very affordable and effective at web cloning.
The simple way to promote your site would be too focus on providing some great content that your reader will want too know. Then You want too go too the differents social sites like facebook, twitter, StumbleUpon, and digg. You can also create youtube videos that will help you get more traffic too your site.
Try to find the requirements in real estate and the people too. If you're able to get with the necessities, then you can serve in a better way. First and the foremost to do can be that you can start promoting your site in the relevant niche websites. Focus on the real estate website directories, forums, classifieds, requirements where you can publish your business in a well furnished way. Try to analyze the competitors too. This can well make your business get exposed.
concentrate social media websites like stumble upon, digg, delicious, facebook, myspace, twitter and linkedin
here are some ways to promote a real estate website:- 1. create blogs are videos of business 2. participate in real-estate forums 3. Provide cheap offers 4. promote through classified 5. Use social media like facebook, twitter for promotion
i think you need to create a blog or a website for business purpose and do white hat seo techniques on you site or blog.
Are you promoting to the general public for real estate services, investors or other real estate brokers and agents? Depending who your target audience is, you can promote differently. When I was I real estate agent/REALTOR I used Google ad words to get traffic from out of town buyers to my site. The click was $.63. Around $5.00 for each converted lead with double opt-in verified email - about 1/3 entered phone numbers. For phone numbers I had a system that notified me when they signed up. I would try to call them within minutes while they were still at their computer looking at real estate. My custom autoresponder would also fire them an email to sign up for a portal on the local mls. I could look at their portal to see what they had been searching for. Matt Jones has some simple opt-in web sites that he promotes. If you are promoting to agents/brokers that is a whole other ball game. Hoss Pratt, David Knox, Dirk Zeller, etc. all good trainers. One source of information is the Keller Williams web site. Their is lots of information available, even if you are not a Keller agent.
Promoting by using Google Adwords will give you best keywords according to the local and global monthly competition. But for real estate its a medium competition. Off page SEO take a long time for making a website on a top ten rank for long life, SEO is good way. PPC is a process by which you can easily take your website on the first page according to your keywords but you have to pay for each click. Promoting in newspaper and radio is the old method now. Internet marketing has taken the place in the internet world. Best way of promoting you website is PPC (Pay Per Click). Relevant people will visit your website.