How to promote a dating site...

Discussion in 'General Marketing' started by modpeng, Jun 26, 2008.

  1. #1
    Hi guys.

    How would you go in promoting a free general dating site. As you may know natural search engine traffic may be too little for the site to survive.
    I'm looking forward for your views...

    Steve.
     
    modpeng, Jun 26, 2008 IP
  2. what

    what Active Member

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    #2
    Well a good, effective press release can help :)
     
    what, Jun 26, 2008 IP
  3. Nindja

    Nindja Peon

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    #3
    yeah i have dating site too , maybe good promoting is Articles Directory and dir submit :)
     
    Nindja, Jun 26, 2008 IP
  4. Azher Memon

    Azher Memon Peon

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    #4
    I think the best most effective technique is Forum participating. we have been working on many dating site form last some time we have successfully build traffic on it.
     
    Azher Memon, Jun 26, 2008 IP
  5. Lord Hades

    Lord Hades Peon

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    #5
    Try posting on classifieds like Craigslt, GumTree and Kijiji.
     
    Lord Hades, Jun 26, 2008 IP
  6. sre94

    sre94 Peon

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    #6
    Definitely Craigslist
     
    sre94, Jun 26, 2008 IP
  7. Lord Hades

    Lord Hades Peon

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    #7
    I forgot to mention, don't try spamming too much as it'll cause your ads to get flagged a lot.
     
    Lord Hades, Jun 26, 2008 IP
  8. BusinessCoach

    BusinessCoach Well-Known Member

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    #8
    well, one - first thing is to go from a general dating site to picking a niche

    ethnicities
    handicaps
    elderly
    college
    specific city
    vegetarians

    whatever, just pick a niche...a lot easier to push than just generic dating...your just another "me too" at that point, and its doubtful you have anything so unique that people will want yours over the next (bigger) guy.


    Once you have targeted a specific market, go direct to forums for that market. Also craigslist, myspace, yahoo etc find groups of people with that interest and get involved with their convos.

    Press releases are great, but also GET OFF YOUR BUTT AND GET IN THE REAL WORLD....you would be surprised at how much local traffic you can generate by getting out and about.

    business cards placed everywhere are great.
     
    BusinessCoach, Jun 26, 2008 IP
  9. Justin_T

    Justin_T Banned

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    #9
    You should place an interesting animation/picture which apparently relates to love. Make the animation linked to your webpage. Also, you should write a big-sized message in your webpage saying "Tell a friend about the webpage".
     
    Justin_T, Jun 26, 2008 IP
  10. modpeng

    modpeng Peon

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    #10
    Hi everyone.

    Good inputs.

    Hey what. And how can a press release be made?
    I know there are some free press release sites, but for an effective campaign do you need to pay for submission?
     
    modpeng, Jun 27, 2008 IP
  11. BusinessCoach

    BusinessCoach Well-Known Member

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    #11
    the best press release distribution is paid for....and it automatically gets into the "free" ones who syndicate from the paid guys
     
    BusinessCoach, Jun 27, 2008 IP
  12. tomlakqua

    tomlakqua Peon

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    #12
    yeah as the other people have said, you seriously need a niche. There is no reason on earth for people to join your basic free dating site when there are 30000 other sites just like it. Specialize cause there is no way for you to compete with eharmony and plenty of fish
     
    tomlakqua, Jun 27, 2008 IP
  13. inatmo

    inatmo Active Member

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    #13
    I have some information on that theme on my blog.
    And it is good to run PPC campaign as well. There are cheap PPC traffic systems. They work well too.
     
    inatmo, Jul 1, 2008 IP
  14. dwhswebhosting

    dwhswebhosting Well-Known Member

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    #14
    I have one too, ICQ me if you want to exchange ideas 249-028-685

    I tired craigs list but no luck, I did some soft style adult sites and got a little from it.
     
    dwhswebhosting, Jul 1, 2008 IP
  15. modpeng

    modpeng Peon

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    #15
    Hi dwhswebhosting,

    Tried to reach you, but no luck. You're never online...
     
    modpeng, Jul 8, 2008 IP
  16. sre94

    sre94 Peon

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    #16
    If you use Craigslist, create different accounts
     
    sre94, Jul 9, 2008 IP
  17. priyakochin

    priyakochin Banned

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    #17
    buying banners from niche sites may help you.Then u can also target traffic from search engines too.
     
    priyakochin, Jul 9, 2008 IP
  18. TommySC

    TommySC Peon

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    #18
    Craigslist Personals section all day... its free and you can get 200 Ads a day out there if you wanted to.
     
    TommySC, Jul 23, 2008 IP
  19. JoseArmando

    JoseArmando Active Member

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    #19
    Here is a quick list from the top of my head:

    Ezinearticles (write SEOd articles)
    Craigslist (place ads)
    Blogs related to your niche (comment on them)
    Forums related on your niche (only post on those who allow you to link in your sig)
    Yahoo answers (answer dating related questions and point them to ur free report or whatever)
    Youtube (create vids on how to seduce women and link back to your site)
    Digg/propeller (put good articles on your website and link to them)
    Joint Ventures (connect with people who are already established in your niche and leverage their assets)

    Hope that helps
     
    JoseArmando, Jul 23, 2008 IP
  20. Azher Memon

    Azher Memon Peon

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    #20
    Press Release can not be good idea for Dating kind of site. As we all know Dating site only need traffic and the competition in keyword will be very high so at that time it will very long time to promote this kind of site by link back perspective. Rather we should try some interactive and web 2.0 media for instant traffic and instant promotion
     
    Azher Memon, Jul 23, 2008 IP