I was asked to prepare a quotation for a PPC campaign by my boss. As I am new to it, Its hard to understand what a quotation is and how can I prepare it for a particular set of keywords. Also, How can I calculate the total average cost to be spent on a PPC campaign? Need help as soon as possible.
Do a search on google about the product you want to market. See the related ads to your search and create a similar ad . Go to top 5/10 advertising networks, create accounts and see what is their minimum bid for the keywords/niche you want to target. Do the math: if it's a ppc (cpc) campaign it will be easy. How many visitors do you need X the minimum bid. Show your boss your report and also tell him the top 3 you consider to be suitable for the advertising campaign.