How to pick the right offer for PPC campaign?

Discussion in 'Affiliate Programs' started by hanji, May 31, 2009.

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  1. #1
    Hello

    Do any of you have specific formulas/strategies when it comes to picking products/offers for PPC marketing?

    For example, how do you determine the commission minus keyword cost will be profitable. Are there certain prerequisites you'd like to see before your create your campaigns and dumping cash into it?

    Thanks!
    hanji
     
    hanji, May 31, 2009 IP
  2. nicholas08

    nicholas08 Peon

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    #2
    For each market, there are different. You may start with google trend to see if it's a hot market. Then, use google tool to estimate you cpc. If you have some experience, you can estimate how many click should convert to sale for you product market. From there, you can decide whether it's a good product or not.
     
    nicholas08, May 31, 2009 IP
  3. hanji

    hanji Peon

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    #3
    Thanks nicholas08. What is a good conversion percentage and number you like to see? Like 1% conversion? Or for every 100 clicks you get one conversion.

    I've been doing PPC for a bit, but not promoting offers/products, but promoting store fronts. I want to move to the offer/product area, but want to minimize as much risk as possible with some planning/research.

    Thanks!
    hanji
     
    hanji, May 31, 2009 IP
  4. joey4

    joey4 Peon

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    #4
    The first thing i consider before choosing a product is the demand in the market.Is it in demand or a basic need of people?Research is important in this matter.
     
    joey4, Jun 1, 2009 IP