I am using the Adwords Keyword Tool and am getting myself confused on selecting keywords for my website to display the correct ads. When looking at the keyword tool, I need to pick ones that have HIGH competition correct? Reason I think this is because this is the Adwords keyword tool and its basically telling me there are a lot of advertisers out there with that specific keyword. Am I thinking right here? Thanks
Yes, the more advertizer competition there is, the less chances that adsense will not display ads for your content..
Advertiser Competition, yes, that is the average of people paying CPC, that is an indicator of buyers, you want to have at least 50%, half the way in the little graphic for the competition, or if you download the data to exel you will see the figures as percentages. That is only One criteria You need to have in total: a) High amount of advertisers (>50%) b) Low quality/quantity of website competitors - Anything about 1000 EXACT monthly searches, no more than 3 sites in the first page of your keyword PR>5, and your keyword not present in more than 2-3 URLs in the same first page c) Average CPC not less then $1 Caution - Do not go for those $25 either... Anyting in the range $2-$5 will make a great keyword with a decent chance to get yourself into G1 And finally get a .com, .org or .net ONLY and having your main keyword in the URL
Funny, all my sites/channels with < 1000 impressions so far this month have 100% coverage. The one with 150,000 impressions a month has 99.6% coverage. No idea what you can take from that.
thank your for you guy's help, so in the bold statement above im a little confused, you say if cpc is NOT less than $1 to caution but dont go for $25cpc ads either, I should pick $2-$5 keywords only?? i would think the $1.00-$1.50 would be better but that's why im asking the pros! thanks for all the help im getting a good idea how the system works now
It is a competition.. for the best places in your keywords. You can go for the $90 Keywords, but sooner or later many people would discover those treasures and will go after those too... meaning... more competitors. In my experience, which is not huge btw, $2-$5 are best, and let me tell you why I think so, not only because a lot less competitors would be after a good $2-$5 keywords, hopefully a long tail one, but also because after google takes his cut, it would leave you with around a buck or more per click, give or take some pennies. If you get a $1-$1.5 KW, after google takes his share you would be with something around $.4-$1, if you are lucky, that little difference makes a huge income differential in the long run. think in the big picture, lets say you have 100 mini sites, having most of them in page 1 or page 2 for their keywords, getting only ONE click a day, (which is a pessimist situation) per site makes an average of a dollar per site daily, times 100 sites it is a hundred dollars if you do it as I suggest. But if you get say $.75 per click, on your 100 sites you are making around $75 a day, that is a $25 dollars a day or $25x30=$750 LESS per month. It is a nice difference to make the keyword research well done. back to the main point all of this applies to the more juice high cpc KWs, but is would be more difficult to get the click unless you get a tons of traffic
I find you are gonna get both. You tend to get $3 ones mixed with the lower paying ones and it averages out over time nicely to about $1.55 (for a few of our sites). Don't try for the highest paying possible as that is near impossible itself, but the main key is to avoid the lowest bottom feeder ads.
I love the competition concept, so I am going to picture this from that point of view. Lets say that you get to pick a race to run into. Lets say that you have a bike. 1) would you prefer to enter in a race against 10 other people having F-1 cars or... 2) you prefer to size your chances against 1 million people on their bare foots? It is the same here in SEO I would go for race #2 all the times... since in race #1 I will have GUARANTEED the last place..