How to perform effective internet marketing with limited budget?

Hello,

Relative to organic marketing it will all come down to content marketing, social media marketing, newsletter marketing, event marketing to name a few that would mostly require your labor time.

Let me pick on one particular item as I'm sure there are plenty of suggestions in different directions. In this case I'll pass along some feedback on Google Adwords, should you decide to go in that direction on the topics of gifting.

Regarding Google Adwords, what we find with businesses who try to manage their Adwords Advertising campaigns on their own (especially lawyers) is they assume they have to keep bidding higher for their keywords to get to the top of the advertiser list. Here are three things to do to eliminate wasteful spending.

1. The reality is if you manage the quality scores of your Adwords campaign you can make your budget go further, rank higher, and get more clicks. Managing the quality scores does mean yo have to create topic or keyword specific landing pages. It also means you have to be creative in using text copy in your ads to get more clicks on an ad.

2. Using Negative Keywords will help eliminate wasteful spending as well.

3. Removing keywords from your campaign which are not performing will also help the overall performance of your Adwords account.

Yes, this does mean someone has to spend time managing the campaign daily. Might be easier to outsource this work and focus on what the business does best.

Hope this helps.

 

What is your budget? Have a look at Bing Ads this is paid traffic. In using paid traffic you will see results quicker. You can start real small and grow from their.

 

I think Face Book will work better for you as you can start small campaigns and with limited budget.
Good Luck

 

Market yourself on forums and Craigslist.

 

get free advertising when possible