I've been doing a lot of research regarding the latest updates in G's algorithm and here are some suggestions with which I think might be of use to you. I'm just another student of seo and I'm probably wrong so don't take my word for it, ask around and do your own testing. The latest update mostly have to do with off site seo - the type of backlinks built. Most sites that were devalued were sites that were over optimized in their backlinking. Two main observations are that: Most sites that were punished had more than 60% of anchor texts with their main keyword in it. Links to unrelated niche sites were devalued as well I'm not sure it's 100% of everything that needs to be addressed but this is how I think you can penguin proof future sites: Use less than 50% keyword anchor text links Diversify the rest of your anchor texts - make sure that over 50% of your links contain anchor text that isn’t a keyword you are trying to rank for Link only from related niche sites or create your own micro-site that is topic focused or Create high quality blog network (group of micro-sites) that link back to site Other ways to build and maintain a solid business online These suggestions aren't necessarily connected with the latest update but are worth thinking about if you want to stay in the game for the long term. Stop using xrumer and scrapebox links, any crappy link for that matter. 1 link from a high pr site in a related niche is better than 10,000 crappy xrumer links. Never use on money site Stop buying links Build links by hand - this insures you'll choose your target site more carefully, forces you to consider ROI - not waste your comments/post as it will make you to write something of value so that it doesn't get deleted but also encourages readers to click on your link which = targeted traffic. You'll also probably find sites that have n't been spammed to death as well Use only original content on money site, make sure to use images and videos as well with proper title tags Use only original or highly spun nested spintax LSI content on tier 1 properties (pumper sites) Get your on-site seo in order Remember to pass link juice within your site with internal linking Diversify your link type eg, blog comments, press release, docs etc Go white-hat. Study ways to drive traffic with viral marketing via youtube, social media, press releases, guest blogging, high quality comments, get creative - think offline as well, eg, print media Think branding and authority- go to knowem.com, find out which platform you can claim for your brand name and secure it. Use "rel=me" to let G know all these properties are related to you. Up your social game - get engaged with your market. Twitter, youtube etc Leave comments, interact with other people in your niche Think of how you can get real visitors to your site from other places on the web by leaving high quality comments, guest posts, forum posts Provide value and high quality content on your site Think marketing in the true sense not just building backlinks Study the top ten in your niche and study their off-site and on-site seo , find out what they are doing right. Use ahrefs.com serpiq.com semrush.com Think of different ways to drive traffic to your site without G Learn copy writing Learn to split test your copy and site layout for better conversions Learn to test everything Have a proper business plan with exit strategy and all Build a list of subscribers Think long term...run your site like a real business What do you guys think?
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