Since this was targeting spam, you need to remove any spam (Keyword Staffing / cloaking or link schemes) you might have. In some cases, Google may have sent messages to you about spam activity in the past. Messages may even be waiting for you in Google Webmaster Central, if you’ve never verified your account.
Continue to build quality links, try to links on domains that have the highest authority and social media is a good practice to improve your incoming links. avoid duplicate content and using black hat techniques.
start with the best choise! start adding quality, original, helpfull content to your website. thats the key to recover and rank. so simple
Since the update discourages indulgence in spammy SEO practices, stick to white hat, legitimate SEO work. Avoid indulgence in keyword stuffing, link spamming (link trading) & linking the same anchor text to multiple sources. Include unique, informative content in your website and make the most of social media interactions.
I have some tips to recover from google penguin- 1-Should be within context and relevant 2-They should lead users to related information 3-Navigate users to a next phase 4-Should come from good content 5-Should not have exact match keyword 6-Should endorse content 7-Give value to conten
Content is king. Google simply want us to improve visitor experience and provide real content. We can be all guilty of taking short cuts, well, we've finally been found out and it's judgement day, either we do it right or we don't show up. Incidentally, concentrating on backlinking if your content is low quality is a waste of time and money as you may initially rank, but the bots return and go deeper and drill down, then you're gone. Just write an interesting and useful site, drip feed relevant content a couple of times a week, make your site socialable and do your seo properly, (whitehat), and you will rank.
I think it's better to get quality backlinks and fresh contents. These two will do help a lot of your website.
I think you should improve your incoming links and avoid duplicate content and using black hat techniques.