Optimizing a webpage is the foundation of getting your page ranked organically in the search engines. If you follow these steps carefully, you can get your site indexed and ranked relatively quickly for your keywords, if you don't, you could be working much harder to obtain the same results. Listed below are the things you want to focus on that will get you ahead of your competition, after all, that's the whole point of SEO right? On page On page SEO is where it all begins, in fact, depending on your particular niche, sometimes optimizing your on page details alone can get you ranked on the first page of Google. I have seen sites with a zero page rank and no back links beat those with a PR of 2 or 3 just because they had this part perfect. This is a powerful piece to the puzzle! Domain name - One of the key factors to getting your site ranked is your URL relevance, make sure the domain name of your site contains your keyword within it. If your site is about coffee beans then make sure you have your keyword "coffee beans" within your domain name.