Hello Folks, One of my client's website is about a dental clinic. Now, the homepage has some content written about the clinic without any heading. However, the content has one relevant keyword which is "dental centre" within the content. So i was thinking to point the keyword "dental centre" as H1 which falls in between the content. Is it a good idea, or will be considered as a black hat technique? Kindly request you to share your views.
you can always makes a heading like "Welcome to Best Dental Care Soluton" H1 within content is absurd. Although there is no enough evidence of it hurting the rankings but If I were you, I wouldn't take that chance
Why don't you make the TITLE as a heading (H1) and then use <b> to make other words bold across the article?