Here is a short list of factors which are critically important for your business development. [*]You website traffic. While tracking the traffic you should pay particular attention to its sources, as without knowing where people come from you won’t be able to build a powerful traffic strategy and will just act at random. Fortunately nowadays there are many advanced tools to track website traffic quickly and efficiently. [*]The conversion rate of your landing page. The term “landing page†refers to the Web page(s) where clients arrive after clicking a link. You should track the conversion rate of your landing page to see whether it is effective and brings profit. Try to experiment with its structure and design, so that you can discover which elements are good for converting people and which are not. [*]The bounce rate (or abandonment rate) of your home page. Once your home page gets indexed by search engines, you should check its effectiveness by tracking the bounce rate. How many prospects leave your site as soon as they come to it, without visiting other pages? In case you notice that your bounce rate is rather high, it means that your home page should be modified, or that you chose an unappropriated advertising source. Tracking the bounce rate will shed much light onto your website’s success and can help you to find more efficient business solutions. Read more on this article and give comments. http://www.conversionstats.com/blog/how-to-measure-your-websites-success/12/