How to Measure Market Demand

Discussion in 'General Marketing' started by c0ldfire, Jul 21, 2011.

  1. #1
    I'm going to hire someone to code a script/software for me to sell after, and I want to know how to measure the market demand first so I build my software idea based on the highest demand in the market for it.

    How to calculate or know what the online buying needs?
     
    c0ldfire, Jul 21, 2011 IP
  2. Bvandyke

    Bvandyke Member

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    #2
    Here's a mixed bag of ideas off the top of my head:

    First of all, will your script solve a real problem?

    Participate in forums. Attach an "incentivized" survey to your signature file.

    You can use Adwords to test demand in your market niche. First see if you have any competition for your chosen keywords. Who's posting which ads and how long have they been up? If an ad has been up for some time, there is a good chance that that ad is profitable and that there are buyers.

    Create a survey (surveymonkey.com) and put it on your Adwords lander. Add a free goodie to it in order to entice visitors to fill out your survey.

    Check out the big affiliate networks like Clickbank, and RAP. Products there mean that there is likely some demand.

    Also, make sure that your survey is short and easy to answer, or people will bounce off your page.

    Hopefully those will serve as some sort of starting point at least!

    Best of luck to ya!!
     
    Bvandyke, Jul 21, 2011 IP
  3. dragons5

    dragons5 Well-Known Member

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    #3
    1) run a poll (as suggested here)

    2) use google adword's external keyword tool

    3) check for comeptitors in the market and search for their sales numbers, or check their Alexa and compete rankings
     
    dragons5, Jul 22, 2011 IP
  4. workerbeeone

    workerbeeone Peon

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    #4
    You have to conduct keyword research to find out what people want. Then based on those results, create a product to fill the need.
     
    workerbeeone, Jul 22, 2011 IP
  5. freelancewebaz

    freelancewebaz Well-Known Member

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    #5
    I have two suggestions: (1) offer a live beta program to see what people really think, (2) put up a simple site that lets people go through the buying process but once they get to the final step have it tell them that the product isn't quite ready but they'll be added to your list so that they're the first to know when it launches.

    I've read about people having massive amounts of success using this method. Once I find the articles I'll post the links so you can read the case studies for yourself.
     
    freelancewebaz, Jul 22, 2011 IP
  6. uptraffic

    uptraffic Peon

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    #6
    we can check market demand as per keyword competition on particular keyword.
     
    uptraffic, Jul 23, 2011 IP