How to measure competition ?

Discussion in 'General Marketing' started by bernhard, Mar 6, 2013.

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  1. #1
    Hello,

    I was testing Market Samurai and I really like it.
    But I have to say, I am wrestling with the SEO Competition tool.

    There are so many different info streams, like
    - Domain Age
    - PR
    - IC
    - BLP
    - BLD
    - etc.

    of course, you can find a description that says what it stands for.

    But what I am missing is the fact that I don't know how I can actually measure them ?

    I mean, something like weighting ?
    For an example, if I could say that the Domain Age has much more value in the competition fields than the IC, or the BLP - then I could generate a "grid" or somethign like that to "weight".

    And after that I could understand much better the strength of the competition !

    - How do you usually proceed exploring the competition ?
    - And based on which values do you know it's a weak or strong competition ?
    - What are your highest priority values - the ones, that count the most and do have the biggest impact or weight ?
    - Any good resource, link, tutorial, video, book, etc. that shows step by step that process.. identifying if the competition is strong or weak ?

    What are your thoughts about this ?

    Thank you so much for every little info,
    highly appreciated,
    bernhard
     
    bernhard, Mar 6, 2013 IP
  2. imfh

    imfh Member

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    #2
    My first question is what type of web property (if any) are you planning to use? I use different parameters if my content is placed on 3rd party authority sites (youtube, hub pages, etc.) and my own sites. I also take into consideration if I'm using organic or paid traffic. Can you provide more details on your intentions?
     
    imfh, Mar 7, 2013 IP
  3. bernhard

    bernhard Member

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    #3
    Hello and thank you very much for your post.

    Not sure what you mean exactly with "web property" - but I intend to use a website with good content.
    I strongly believe in strong visual content, so in my case, I like to have lots of images and videos to present my content, besides text of course.

    I want to drive the traffic organic only, so non-paid.

    @Intention:
    I want to focus on a digital niche market. And within that niche market I want to know how strong the competition is. The competition for the google ranking #1.

    I want to know who else is out there, competing with the ranking, and what it would take to beat them.
    In order to do that, I need to know how I can measure the strength of my competition in that specific niche.

    What you think ?
     
    bernhard, Mar 9, 2013 IP