how to market this site? uniques are there but just not registering

Discussion in 'General Marketing' started by Makubwa, Feb 11, 2007.

  1. #1
    Hi

    On my newest site www.ukartauctions.com I am getting between 50-100 uniques per day but nobody is registering. The site offers art sellers to register for free, get £10.00 credit and the opportunity to advertise / auction their art for 1p per auction. so basically they can advertise 1000 peices of art for free before they start paying anything and even then payments will be very small. I need content to attract more visitors and repeat custom.

    Any Ideas what i could do or what could be putting them off?
     
    Makubwa, Feb 11, 2007 IP
  2. andriusk

    andriusk Well-Known Member

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    #2
    I checked your site and it looks not as a site for which I can give my contacts, etc. It looks too much like MFA or similar site. I believe you should get more registrations if you make your site more professional looking.

    Also it could be the case that your site visitors are not from your group of people who are interested in such things.
     
    andriusk, Feb 11, 2007 IP
  3. sparkling

    sparkling Peon

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    #3
    Yes, i agree with andriusk ... make it more professional looking and remove that adsense. You can always make another adsense site. But focus this service and market it till you make it or break. At least you tried.
     
    sparkling, Feb 11, 2007 IP
  4. Proxyhub

    Proxyhub Peon

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    #4
    yes, remove that adsense, try to blend it in. get rid of the border too :)
     
    Proxyhub, Feb 11, 2007 IP
  5. drig

    drig Peon

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    #5
    1. More professional
    2. Why should they list their art on your site over ebay? Is anyone buying art on your site? No point in taking the time to list if there is no one to buy.

    Good luck.
     
    drig, Feb 11, 2007 IP
  6. John Guanzon

    John Guanzon Peon

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    #6
    All of the above is true. Consider maybe a press release? Get some buzz going about your site. Offer a onetime deal for initial sign up.
     
    John Guanzon, Feb 11, 2007 IP
  7. tlainevool

    tlainevool Guest

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  8. webmasterlabor.com

    webmasterlabor.com Peon

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    #8
    They would sign up and register if they can see ACTUAL SALES happen. So make sure to SHOW those sales happening :)
     
    webmasterlabor.com, Feb 12, 2007 IP
  9. nizzam

    nizzam Active Member

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    #9
    then, put testimonials on your site..it will make people more confidence.
     
    nizzam, Feb 12, 2007 IP
  10. webmasterlabor.com

    webmasterlabor.com Peon

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    #10
    Testimonials are good. Also, showing "RECENT SALES" statistics on the main page should get sellers excited.
     
    webmasterlabor.com, Feb 12, 2007 IP
  11. luckyNumber

    luckyNumber Active Member

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    #11
    It doesn't help that all the categories are at 0. Do you have any friends in the industry? Get them to upload a few. Maybe have a chat with a few local artists and see if they'll be willing to join.
     
    luckyNumber, Feb 12, 2007 IP
  12. Makubwa

    Makubwa Active Member

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    #12
    would it be against any rules If i put art for sale from other websites on my auctions without their consent? It may well be doing them a favour as another outlet for their art to be sold? put a reserve of the actual price they are selling for.......
     
    Makubwa, Feb 12, 2007 IP
  13. webmasterlabor.com

    webmasterlabor.com Peon

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    #13
    Maybe you need to change your business model...... Why not set up an AUCTION COMPARISON site? Your site crawls auction sites and shows your users where all the action is. Kinda like METACRAWLER or MYSIMON but for art auctions.
     
    webmasterlabor.com, Feb 13, 2007 IP
  14. taulath

    taulath Peon

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    #14
    Artists are most likely going to be sensitive to the design of a website - and yours is terrible.

    That's the hard truth, and unless you have a serious rethink about site design, I doubt you'll be successful.
     
    taulath, Feb 13, 2007 IP
  15. NICKY Nitro

    NICKY Nitro Well-Known Member

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    #15
    My opinion is supportive of the last two posts - to add, the idea of webmasterlabor.com I find noteworthy in this case.

    Why? Because there is a very simple rule in marketing - try to be the first in a given niche. So if you build up an auction comparison site in the field of art, your chances to get more participation would rise significantly.

    On design - try to give it a more professional look - it will, by no doubt, be of extreme help.

    Hope my advice is useful to you.
     
    NICKY Nitro, Feb 13, 2007 IP
  16. OliverG

    OliverG Active Member

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    #16
    I'd like to further the points that turbulence and others have made, as well as reiterating the need for a new design, as i believe the current design is doing more harm than good.

    Regards,
     
    OliverG, Feb 13, 2007 IP
  17. Makubwa

    Makubwa Active Member

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    #17
    I know where you are all coming from. I know the design should change. I dont know how to set up a site that will crawl other auctions. Anyone able to help me out with this. That is a great idea!
     
    Makubwa, Feb 13, 2007 IP