What kind of IT website is it? Have you tried using Google Adwords to bring in short-term traffic to your website? Have you tried optimising it? Also getting lots of backlinks would be a good idea. Ask people to blog about your website, in exhange for something you can do for them. You might want to write articles for your website. GoArticles.com is a good place to start.
Start submission to high PR directories, go to IT forums, move on to article directories and update content regularly.
Free High PR Directories : http://www.blong.info/Directories/General_Web_Directories/ White Seo Tricks http://www.seochat.com/c/b/Search-Engine-Optimization-Help/ Post videos to youtube and others with your URL on the second 20 so it will show on the thumbnail and on the start and end of the video ... lot of stuff I am just sleepy now ...Zzzz Local promoting helps too ...
Directory submission is important for website, use keywords in your Title ,when you would submit your website to directories.