how to market a download website?

Discussion in 'General Marketing' started by intellidown, Feb 23, 2010.

  1. #1
    anybody doing a download website? and how to market it ?
     
    intellidown, Feb 23, 2010 IP
  2. expertofexperts

    expertofexperts Active Member

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    #2
    Now, what a download website is??? Something like warez or rapidshare??
     
    expertofexperts, Feb 23, 2010 IP
  3. intellidown

    intellidown Peon

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    #3
    no, something like softpedia.com or download.com, my address is:

    intellidown.com

    I have my ideas but the features can only be added step by step...
     
    intellidown, Feb 23, 2010 IP
  4. optimizer

    optimizer Well-Known Member

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    #4
    At first stage you need self loaded contents (download items) in some significant
    no..Then you have to back links from back link sources like forums/social sites etc..
     
    optimizer, Feb 23, 2010 IP
  5. saumil555

    saumil555 Active Member

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    #5
    Use the term Free .
    It very important as majority of user type free in front of any products.
    Do more research about this topic on Google and you will get the idea.
     
    saumil555, Feb 23, 2010 IP
  6. tech_savvy

    tech_savvy Peon

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    #6
    create your content first and then decide on marketing strategy
     
    tech_savvy, Feb 23, 2010 IP
  7. intellidown

    intellidown Peon

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    #7
    thank you! I have set up one server to host the contents however to download the content takes quite time. I am also looking for some mirror space to host the softwares (around 200GB). Do you know where got cheap host disk space for a download site like mine?
     
    intellidown, Feb 23, 2010 IP
  8. LomX

    LomX Peon

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    #8
    hmm.. i used to make some download site and what i did is:
    1. if it is a commercial program, give a free trial link from the software site.
    2. if u want to give a full download link, try to find post in warez site and link it to the post in warez site.
    3. you can be an affiliate with amazon, ebay or other online store :)
     
    LomX, Feb 24, 2010 IP
  9. intellidown

    intellidown Peon

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    #9
    why should I link to warez site? I can't really catch you...
     
    intellidown, Feb 24, 2010 IP
  10. MyHub

    MyHub Well-Known Member

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    #10
    u can upload your software to mininova.org and you will get people to download your product. hope this helps.
     
    MyHub, Feb 24, 2010 IP
  11. intellidown

    intellidown Peon

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    #11
    No, I don't have a software product. I am doing a download website: intellidown.com

    anyway, thank you for your advice.
     
    intellidown, Feb 24, 2010 IP
  12. ContentCrooner

    ContentCrooner Guest

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    #12
    I see you've got features you plan to add on step by step, but I think in marketing a service such as this, which is similar to other services that people know about already, it's very important to focus on what makes yours different. People who use download services are probably familiar with one already, and will tend to default to it. They will need a reason to make the effort to take a look at Intellidown.

    You can create a straight write-up of what makes Intellidown unique that you can use in various ways for ad copy, and once you've done that you'll have an easy way into creating a content-rich article that will attract potential visitors to the features Intellidown has, and then lead them to the site. Then any exposure you get for that is great; at Content Crooner we automate article distribution so an article like that would get sent to directories all over the Internet and build you a lot of backlinks automatically.
     
    ContentCrooner, Feb 24, 2010 IP
  13. instant87

    instant87 Active Member

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    #13
    What's going to make people come to your site and not softpedia.com or download.com? You have to be unique, get real long-term visitors though social networking, etc. Or, if you want quick and get short-term one time visitors, fire up a PTC campaign.
     
    instant87, Feb 24, 2010 IP
  14. intellidown

    intellidown Peon

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    #14
    Hi, guys,

    Really thank you for your advice and suggestions... I actually have a few ideas to make my download website unique. That's why I call it intellidown. It will be different from other traditional download sites. However, I think I should build up the basic contents and features first before I add the new creative things. There will be a long way to go. I am also looking for partners and part-time editors who can help me to build this next generation intelligent download site!
     
    intellidown, Feb 24, 2010 IP
  15. sarahk

    sarahk iTamer Staff

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    #15
    I think that since your competitors have established and well known sites you can't afford to add features step by step - you need to launch with a complete service.

    I'm sure you've done a proper business plan to ensure that the time and money expended are not going to waste - surely your market analysis showed that users won't use a non-competitive site?
     
    sarahk, Feb 25, 2010 IP
  16. razor

    razor Peon

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    #16
    marketing website is the same for every type of website even downloading website
     
    razor, Feb 25, 2010 IP
  17. sarahk

    sarahk iTamer Staff

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    #17
    That's an extremely simplistic approach.

    How you market a blog full of critiques is very different from how you market a company's online presence to marketing a download site.

    From being a software publisher trying to get listed tucows I was able to see that they took an incredibly methodical approach to testing the software they delivered so that they, in turn, could market their site as having only quality downloads. I bet they weren't doing that on volunteer hours so it's one angle you have to compete against.

    Warez: the moment you get accused of having warez on your server you will start to have some big problems as far as hosting and promotion go. Unless you have vetted each download for distribution rights the warez stigma will stick.
     
    sarahk, Feb 25, 2010 IP
  18. intellidown

    intellidown Peon

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    #18
    No, I definitely won't do warez. I want to do something like tucows. Only provide shareware or freeware downloads. We are doing a proper business. thanks!
     
    intellidown, Feb 25, 2010 IP