This is a strategic question, rather than a technical one. I've got some projects coming up - all are "internal" a bigger project, will be publicly available on both app stores a tiny project for use by staff in a small business we own, will only ever have a handful of users but both android and ios - personal phones so app store accounts don't use company email addresses. a test project with local users but it's really just to try stuff out a family project that, if it works for us, I may market properly - initially ios only Because 2, 3, & 4 won't be cash-generating I don't want them to have individual app store accounts, so I'm thinking I'll create one with a banal name to publish the apps on behalf. Is that what other people do? Are there other options?
Do such minimal use apps actually need to be downloaded from one of the app stores? Could you not just put them up on a website and have the users download from there? I am no expert, but I recall people being able to download an app we made directly from our website before we got approval from Apple or Google. They just had to be told how to do this on their phones.
I know absolutely nobody who would be prepared to do this. Even when I email android users an apk to test there's drama. Would they download from a website? no, no they wouldn't.
Well, yes, they would but I'd still have to do it for them assuming they're android users. Doesn't work for ios, unless you have some trick I haven't found yet - and we're all iPhone users. Since ios14 you can't even disconnect your phone from your mac when testing. Damned annoying.
The first and most important rule on the Internet is not to download applications from unregistered sources, if you do not want your data to be with someone else.