how to make the quality score was 10/10?

Discussion in 'Google AdWords' started by amatory, Oct 26, 2010.

  1. #1
    what are the rules and requirements for landing page quality score was 10/10?

    or how to make the quality score was 10/10?

    please say!
     
    amatory, Oct 26, 2010 IP
  2. ianthekisser

    ianthekisser Peon

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    #2
    Landing page quality doesn't improve your quality score as such - you get penalised if it's poor but you are not affected if it is ok.

    If you can get a very high CTR as compared to your competitors your quality score will keep going up. So you want to constantly create better ads to increase your CTR.

    Including your keyword within the ad helps too.

    You just have to keep going until your QS goes up!
    .
    Funny enough in some niches you can sometimes get 10/10 right out the gate but you can still lose that if your CTR is not high enough
     
    ianthekisser, Oct 26, 2010 IP
  3. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #3
    Read about QS and other things in the Adwords FAQ.

    If your keywords are relevant and you are following guidelines and policies (not a prohibited product, not a bridge page), there's virtually nothing you can do to improve QS. You have to improve your CTR.
     
    Lucid Web Marketing, Oct 26, 2010 IP
  4. amatory

    amatory Peon

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    #4
    interested in the basic factors Landing page affecting the quality score
     
    amatory, Oct 26, 2010 IP
  5. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #5
    Like I said, your page has to match your keywords. Don't bid on "laserjet printer cartridge" if your page is selling dog food. This should go without saying but I'm saying it because so many advertisers do this. It's OK to use "canine food", no need to create a page changing dog to canine. Google knows that canine = dog.

    A factor of QS is loading time. If it loads slowly, you'll get a lesser QS. However, this is a small portion, no more than 10% and probably only 5% of the QS.

    Doesn't hurt to have a privacy policy whether it is a factor (if it is, again, very small) in QS or not.

    Read the Adwords guidelines and policies. If you have a bridge page, your QS will go down to 1, the off switch, no matter what your CTR or relevancy is. Same if you promote prohibited products or services such as tobacco products, guns and other things. The guidelines have the list of such products.

    Using wild claims will reduce your QS. Weight loss products are infamous for this saying "lose 20 pounds this week" kind of language. Get rich quick sites are others with "make $3,256.79 this month". This is just not believable and called hype. Don't use hype in your copy. You can't say "anyone can learn to paint beautiful pictures". It likely wouldn't pass Google's scrutiny. Say instead "learn to paint". I can paint myself but nothing more than stick figures. I doubt anything will turn me into a Picasso. Same for playing an instrument. I might be able eventually to read music and play a guitar but nothing like Paul McCartney. So don't use copy suggesting that I could.
     
    Lucid Web Marketing, Oct 27, 2010 IP
  6. amatory

    amatory Peon

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    #6
    I am interested in the bridge site. high-QS, which will keep the high QS day. the bridge, which will correspond to their area of the campaign.
    what are the main factors affecting its QS?
     
    amatory, Oct 27, 2010 IP
  7. Levp

    Levp Peon

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    #7
    Hey Ian.
    In which niches, if I may ask, is the QS 10/10 right out the gate?
     
    Levp, Oct 28, 2010 IP
  8. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #8
    I've gotten QS of 10 out of the gate many times myself although the vast majority are sevens and I try to move up from there. It's nothing to do with the niche. It's all got to do with your ad. Even though it doesn't have any data, the Adwords algorithm has become very sophisticated and basically evaluates your ad's copy. It gets it right maybe 80-90% of the time.

    The algo basically says "based on past results of similar ads, this ad has potential to be a ten" and gives it to you. If it's wrong, you'll fall back just as if it gives you a five and your ad proves otherwise, you'll move up.
     
    Lucid Web Marketing, Oct 28, 2010 IP
  9. ianthekisser

    ianthekisser Peon

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    #9
    Lucid is probably right, it must be that I write really great ads, Levp! ;)
     
    ianthekisser, Oct 28, 2010 IP
  10. guazi

    guazi Peon

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    #10
    Your page and keywords are valuable!
     
    guazi, Oct 31, 2010 IP
  11. navasia

    navasia Guest

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    #11
    it is a little difficult, I also want to make my website quality score to 10/10
     
    navasia, Oct 31, 2010 IP
  12. amatory

    amatory Peon

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    #12
    The fact that I had to get it done.
    I understand that there are certain factors influencing it. factors specifically related to the Landing pages.
    People who write here know about it, but silent, for whatever reasons, or go away from the concrete. Can people over just to collect seminars.
    so that the search for yourself, test, then you will not wait that all will tell, only quote from the FAQ adwords, which can be read by and to know.
     
    amatory, Nov 1, 2010 IP
  13. voucher-codes

    voucher-codes Peon

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    #13
    I am bit concerned! Is that the loading time really matters?

    What is a good quality score ? Is that 7 is a good QS? Or do you think we should have a QS of 10/10?
     
    voucher-codes, Nov 1, 2010 IP
  14. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #14
    Funny, I thought I explained it in post #5.

    Yes, voucher-codes, loading time is a factor of quality score. They actually announced this a couple of years ago, warning people. Note like I said earlier that even if you have a slow loading site, your QS is not going to drop by many points. But it will prevent you from getting to 10.

    We all want QS of 10 because it reduces your costs but you're doing alright if you have 7. Your QS is based on the average CTR for the keyword and that seems to be a QS of 5. So do try to increase your click rate, even if you reach ten.
     
    Lucid Web Marketing, Nov 1, 2010 IP
  15. amatory

    amatory Peon

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    #15
    as the Google bot determines that my page is a bridge?

    Can I use the url myname.blogspot.com for their campaigns?
     
    amatory, Nov 2, 2010 IP