Hi, I've noticed many websites choose to construct their web pages as what appears to be folders for each page rather than files on the same folder, e.g: domain.com/word/word2-word3-word4 or: http://university.which.co.uk/about/ You can see that if you browse to the privacy policy, contact us, etc., all destinations appear to look as folders. Is this done for SEO purposes? is it effective? How can I do this as well? is there any tutorial? I'm running a dynamic PHP website if it matters. Thanks
Yes, SEO Friendly URL Structure is one of the most important On-Page SEO Factor. If your URL is not SEO Friendly then you can correct it into Google Webmaster Tools URL Parameters section.
You probably found your answer by now, but in case you haven't, you can easily do this having sub-directories and then naming your pages as index.html in those directories. So for your first example, name your "about" page index.html and put it in the "about" subdirectory. Either that or rewrite your .htaccess file(or just do it in cpanel). There's plenty of tutorials around for that. Oh and yes, this is done for SEO purposes.