Learn SEO tactics in order to help your site rank higher for your chosen keywords on google. Build twitter page and connect with similar people using 'tweepi' and build a facebook page and try to get as many followers and likes as possible. Over time your business should grow on a daily basis.
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I agree with mikefilasaime, online shopping is the most popular purchasing way. You should invest on ecommerce website and make detailed marketing plan, you will reach your goal.