the best way make the attractive ad is ... search the keywords in google you are promoting.. see the others PPC ads.. Pick the ads which attract you.. now make better ads then those you selected .
Really puzzled right now about my adword campaign. My older site (1 year old) has about 70 adverts. My maximum bid is 5p and I get on average of 60 - 72 clicks. Not great but I do sell 2 - 3 items from that which is alright as profits usually is about £7 per sale. However my new site which is a lot better optimised and better designed has adword adverts at maximum bids of 10p and even twice the daily budget of the older one but very few clicks and not even one sale after almost a week. I know its a new site but my older site started selling within 2 days of launching and is still getting more clicks. Any suggestions
bobo70 you really haven't said anything. You can check the search volume for the keywords you are using. Are you getting a lot of impressions? You must also consider how "thirsty" your market is. If it's something they can easily do without or get somewhere else, you may find it hard to sell. But really, it's hard to suggest anything without fully understanding the situation. Better designed to do what? To make it easier for your visitor to get what he wants or it just looks better?