I agree that ctr will probably be very low. Your directories are very good. But, it seems to me the directory business is like the rock music business. Only a few really make it big. If you can get PR to most internal pages, I think you can charge a nice fee for submissions. I pay anywhere from $10 - $50 for a one time, and despise the 'pay every year' schemes. I also like the idea of allowing long descriptions. These should help to add content to the page. The content along with some SEO may be enough to get pages to rank well. Once that happens, AdSense should start to kick in. /*tom*/