my ctr dropped this month and i got the half expected revenue so i want to know if i in smartpricing or not how can i know ?
Mido: how could smart pricing affect your ctr ??????? smartpricing affects the cpc not ctr. pk1971: there's an amazing thing at the top of the screen called search -- learn to use it. http://forums.digitalpoint.com/search.php?searchid=783816
There are a few things that can hit your cpc, but primarily they are: 1) smart pricing, 2) advertisers' paying less per click. Unfortunately there is little you can do in either case. To bypass smart pricing you need to ensure that your traffic is as targetted as possible. If you're relying on search engines to deliver traffic, then your pages need to be as well optimized as they can be. You also need to ensure that the ads displayed on a page are as relevant as the possible can be. That should give as targetted traffic as you can to the advertisers, giving them a good chance of converting. For item 2) there is nothing you can do about it. At the end of the day, the only things you can any control over is: a) traffic, and b) ctr. if your ctr has stayed the same, then the only thing you can really do to increase revenue is to increase the traffic. Get more visitors, get more money.
I guess it depends on what is more important to you (quantity or quality) and what you'd rather do to earn it. From what I read at jensense ( jensense.com/archives/2005/10/one_poorly_conv.html )about smart pricing, if your clicks are not converting well, the percentage you earn per click gets reduced, and those earnings are cut across the board through you entire adsense account. 'Converting' happens when a visitor clicks an ad, and proceeds to a page on the advertiser's site that the advertiser considers a genuine 'connection', such as making a purchase, signing up for an email list, joining a forum, etc. I am assuming that advertisers install a script on their site that lets google track such things. If you have an adsense tracking script on you site, you can tell which ads are being clicked... I have a script, and sometimes the logs show the same ip on the same ad 2-3 times in a row and I am assuming it is logging the 'conversion' script when it does that. According to jensense, you can get yourself out of the smart pricing loop by removing ads that are not converting well... Keeping this in mind, if you are more interested in getting and maintaining a higher percentage of earnings, this ultimately means restructuring your keywords so the wrong ads don't show up, or removing the adsense code from the content page that is not converting well. In addition to this, my advice is that you should also focus on writing content that inspires interest in your advertiser's products... an interest that hopefully gives you a higher conversion rate. Other than that, especially if that seems like too much work, the only other thing you can do to get your desired revenue back is to accept the lower earnings per click and focus more on getting more traffic.