How to know how much to charge for advertisers

Discussion in 'General Marketing' started by shaggy411, Apr 28, 2008.

  1. #1
    How do i determine how much to charge advertisers to advertise on a website?
    I'm not tlaking about going through a third party. It's me as the publisher dealing directly with advertisers. Considering the ad would be placed in a flash game I dont know how I could use a third party site. Plus, if i deal directly with advertisers I could have a bettter deal

    can someone explain the possibilities and which ones are the best for publisher and advertiser (most enticing yet very beneficial for me).
     
    shaggy411, Apr 28, 2008 IP
  2. godsofchaos

    godsofchaos Peon

    Messages:
    2,595
    Likes Received:
    124
    Best Answers:
    0
    Trophy Points:
    0
    #2
    You didn't tell us how much your per day impression is. Depends on the location of the ads! The niche you are in etc. You can check out my signature's first link and click the page advertise to see my pricing. I was in a similar dilemma before. You can get a general idea of course, and my price are a bit outdated however, you'll will still get the general idea.. :)
     
    godsofchaos, Apr 28, 2008 IP
  3. mattkpeters

    mattkpeters Peon

    Messages:
    15
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #3
    The reply before me is correct, we need to hear more info before we can give you any sort of advice on the type of $$ you should be getting for ads. Also, use some tools online like Alexa (and asking on forums like this) to find sites that have similar traffic to yours. Pick ones in industries that are not competitive with you so that you will get honest answers. Ask them what they are getting. That work for me a while back.
     
    mattkpeters, Apr 28, 2008 IP