Marketing is a delicate area where companies have to be careful not to sully their image. On that note, I think Porsche (automaker) going after Crocs (footwear) over the use of the Cayman name will come back to bite them...pun intended: http://su.pr/1GpOe5 How many times have we seen companies become distracted over petty stuff. No wonder Porsche is having financial difficulties...the Crocs suit is a major distraction from their own problems.