Hi all, I'm researching a keyword. The tool I'm using pulls from Google's External Keyword Tool. I did a search for Exact Match and US for Country. My keyword shows zero for results. But the related keywords I have a question on. Picking one it says: Global: 8100 Local: 5400 Competition: low KEI: 14 I'm confused on the 'Competition' part. This is Adwords competition. I'm looking to write content. So, is the 'Competition' part an innacurate area for me to look at? I know I should then look at the top 10 ranking sites and see their SEO efforts to get a better idea. I'm lead to believe this example keyword above would be one to go for, but how can I be as close to confidently sure as possible? Or is it possibly bad because nobody is bidding on it?
Choose a medium competition keyword with high local search for adwords competition, those are the good keywords for your site.
Ok, so Low Competition is not worth it then? Low Competition = nobody bidding on it = not really worthy of making anyone money. Correct?
Well if it's low competition and lots of searches, then that means you'll get cheap AdWords for a high searched keyword.