Here are the things on which you must focus that will keep your site safe: Don’t use hidden text and hidden links on your site. Don’t do Over SEO. Avoid creating multiple subdomains, pages, or domain with same content(duplicate content). Use affiliate marketing only when you have great content. Never create Pages which include malicious codes or include phishing. Avoid Black Hat SEO techniques. Don’t use Doorway pages to put more influence on Search engines.
Most of these were targeted in the panda update. Now its about link over optimisation and niche under optimisation. Read more in my sig. Google penguin is creating quite a storm but you can still rank well after this update. How do I know? I'm still doing pretty well
Its better to always be on white hate methods and your site will never be affected by any Panda or Penguin updates.
Google Update is purely (I don't know if that's the correct term) angry with black hat SEO not only this year. So, if you're a huge fan of it, you might as well stick with white hat just to be sure since we'll never know what Google's new update might frown upon.
Yes, you are right guys, the white hat is always good, but sometimes even white sites are affected by the google updates, and no one has a clue what was done wrong
I have a complete whit hat site that had no backlinks but was ranking on page 1 number 1 for keyword wedding mc. It dropped to page 2 bottom after penguin. Weird. Only thing I can see is my affiliate link on my main page...
My website now improve on some keyword Like " Server Support". From last one year it's fixed on 3rd rank but after google update it's move to 2nd rank. I am taking about Google US location
Everything you had mentioned was already covered in previous 2 updates this one came to sharpen the edges of the Over-optimization and content that lacks quality. I still see websites that were de-ranked for no obvious reason, It's just sad... I wish they already figured out how to actually appreciate websites!
Almost my all keywords effected with Google penguin. So now i must follows these steps to avoid Penguin. Thanks to give us advice.
So that is why I noticed a drop in traffic on some of my sites. I was wondering why. Those sites in question were not spammy so I got unfairly penalized!
One of the main ways... only get good links from relevant sites. hundreds of links from spammy blog networks will kill you