How to just display on the Search network

Discussion in 'Google AdWords' started by Mungo2007, Jan 18, 2011.

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  1. #1
    Hi

    Is it possible to display ads just on the search network? At the moment i have to set campaigns to show on Google and the search network i want to split the campaigns down.

    Thanks

    Duncan
     
    Mungo2007, Jan 18, 2011 IP
  2. Natively

    Natively Active Member

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    #2
    The Search Network options are:

    1. Google search alone
    2. Google search and their Search partners (like AOL.com)

    You cannot run on Search Partners network alone.
    That's pity.

    Note that Clicks/impressions rate (CTR) on search and Display Network partner sites does not affect Quality Score on Google.
     
    Natively, Jan 18, 2011 IP
  3. Mungo2007

    Mungo2007 Member

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    #3
    Thanks for a quick response.

    Yes it is a pity, some campaigns get good results on search network but not on Google search which is giving me a poor conversion percentage overall on the campaign.

    Back to the drawing board.
     
    Mungo2007, Jan 18, 2011 IP
  4. timzo

    timzo Peon

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    #4
    you can suggest a very low CPM.
     
    timzo, Jan 18, 2011 IP
  5. hrshijie

    hrshijie Member

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    #5
    I only use Google search alone. it seems better.
     
    hrshijie, Jan 18, 2011 IP
  6. Mungo2007

    Mungo2007 Member

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    #6
    Having a mental block, what is CPM?

    Yes a lot of my campaigns end up being search Google search but i start them all of as Google and search network as i have found some campaigns that get good ROI on the search network, i normally give the campaign a month and then make a call whether to leave the search network running.
     
    Mungo2007, Jan 19, 2011 IP
  7. Natively

    Natively Active Member

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    #7
    CPM is Cost-per-1000-impressions
    It means that for a CTR (clicks/impressions) of 0.1% then CPC = CPM
    This is because: CPC = CPM * CTR * 1000

    You can pay Google by CPM as well, but only when running on their Display Network (not search) - I think it's useful only for advertisers who need more traffic ""no-matter-what""
    Discussion on CPM -see also on this forum
     
    Natively, Jan 19, 2011 IP
  8. Mungo2007

    Mungo2007 Member

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    #8
    Not sure if my last post made it so sorry if it duplicates!

    I see yes thanks for the explanation on CPM.

    I have never had much luck with the display network, conversions were very poor. Has anybody else had good results with the display network if so any advice you can give would be great.

    The traffic 'no matter what' theory i can understand but you would surely need to measure on an ROI basis otherwise how could you justify the spend?



    Thanks
     
    Mungo2007, Jan 21, 2011 IP
  9. Natively

    Natively Active Member

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    #9
    GDN - Google Display Network has many dimensions, so optimizing it may look complex at first sight. Nevertheless I'm doing the same thing on each dimension, the same principle that everyone does on Search: drop the under-performers, bid higher on the better-performers.

    Dimension 1: keywords - this new tool may help you choose them. If you attach to each keyword a different destination URL (i.e. altrernating parameters) then you can even track their performance and drop the worse ones.

    Dimension 2: Placements/sites/domains - track each one's performance (also - destination URLs) and gradually add all the reasonable ones to "managed placements".
    After a few iterations you might be able to switch the campaign to "run only on manage placements".

    Dimension 3: Audiences - the less-known dimension. Includes 2 interesting features: Re-marketing and Interest categories. The latter is on Beta but I assume it'll be released later this year.

    Dimension 4: Text ad/Banner - run on separate ad groups and even on separate campaigns.

    I guess that Google tries to overcome spammers/ click-fraud - but sometimes they fail. Track your placements' performance and ask for a refund if you feel you've been "click-frauded" (they refunded me once).

    Good luck
     
    Natively, Jan 22, 2011 IP