Blogging is one of the best ways for companies to casually keep in touch with customers and prospects. Together with email, build a list of addresses to push messages out to your audience to drive blog traffic, sell products, provide services, enroll people in online seminars, and anything else your campaign intends to do. Starting a weekly newsletter and building on your list will help increase traffic to your site and support the healthy and steady growth of your company. Below are some of our top tips on how to integrate email with your blog. 1. Opt-in Starting a simple opt-in email newsletter provides a means of connecting with people outside of your blog and expanding your reach. Of course, it’s still important that your newsletter offers valuable content and emphasizes the benefits towards the reader. Try including a quote of the month, links to articles on your blog, marketing tips, free subscriptions to business magazines, editorials, and in-depth articles. The newsletter can be of any length that serves the purposes of your campaign, but to keep subscribers, remember to offer real value. 2. Subscription box A sign up box that offers the option to enter an email address usually works better than a link to a sign up form on another page. Place less of an emphasis on the orange RSS button and more of your focus on the email feed option. With a dedicated newsletter, you’ll want to feature a sign up box in a prominent location such as the upper left or upper right corners of your site, depending on the design. 3. Subscription offers One of the most common mistakes marketers make is limiting the sign up box to your home page. Feature your subscription sign up box at every opportunity you get. With a standard blog design, your masthead and sidebars will likely be the same on every page and post so this shouldn’t be a problem. If you use a more elaborate content management system or have a standard HTML site, be sure your subscription offer is on every page and ideally, in the same location. 4. Drive traffic Use your email to link back to your site. Try listing a few blog posts of the past week in your newsletter with a brief excerpt and a link to the full article. Then, look at the site stats to see if traffic spikes when people receive the newsletter and click to the site to read articles. Afterwards, add a share by email link. Include the option for readers to share your post through social networks such as Twitter and Facebook. By adding these ‘share’ links, you give readers the option of sharing your blog post with like-minded colleagues or friends quickly and easily. 5. Special offers Use your list to notify people of events, promote affiliate products, offer your products and services, and drive traffic to other blogs. Remember that subscribers join your mailing list for content that is catered to their particular interest. So long as what you send out is relevant, subscribers will welcome further contact from you. Finally, remember that while social media is creating a lot of buzz these days, email is still one of the most consistently effective means to promoting your products and services online. Try these 5 tips on how to integrate email with your blog before your next post.
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