Initial analysis: - Check website content, target market and targeted keywords - Check website traffic, and for which keywords - Research keywords that match target market and keywords that already bring traffic to the site, look for new keywords - Identify ranking of site for those keywords - Identify competition for main keywords - Decide on SEO strategy After this initial analysis, start doing SEO
Hi techzarinfo, Seems a strange question coming from someone as experienced as you... still, to answer: The initial analysis is the first bit of analysis you do. This will obviously vary as to who is performing the analysis so there's no definite answer except that there are better places to start than others. My initial analysis would involve understanding the 'now' - what is happening now, how is the website performing now, where is the website ranking now, etc. The aim of the analysis is for the analysis to lead to improvements, so you need to gather as much data as possible 'initially'. This will lead to a better analysis in the end.