Increasing sales is something we all want to do ! Even when you have very good search engine rankings, you still might not sell a lot of your products or services. This can be very frustrating but in most cases you just have to do that little extra to win the trust of your visitor There are a few points that you have to take in notice: Show testimonials This is an easy but very effective way to give your visitors that extra little bit of trust they need before they are going to buy something from your site! Just show them on your selling page. Let them read how the other customers benefitted from your products or services! Give Guarantees This can also win the trust of your visitors! If you have good guarantees they see that as honest and trustful! They are more likely going to buy products from a site with good guarantees than from a site with none at all! I discussed more points to win the trust of your customer in this post, for the people that are interested
Nice post. The only problem is that works for companies you own. Not affiliate sites or programs. You can add testimonials but guarantees would be hard if you do not own the product or service. If program has thier own guarantee that works out good but some do not.
Perhaps, or maybe just give them a window of time to return the product, especially if it's defective. I wonder about instilling confidence myself. I reference various ratings, Amazon, Bizrate, etc of my ecommerce site. I was really po'd when some guy gave me a bad rating (first one) and it had nothing to do with me. He chose the wrong feedback for an order from someone else, but wouldn't remove it. Makes me want to fly over there and punch him.