I have a client website (rhubcom.com) After executing analysis of google analytics client website is getting 12000 visitors per month. Client website is very well ranked in the search engines. The bounce rate of the site is 70%. What would be the best strategies to increase website traffic for this particular website? What would be the best strategies to bring down the bounce rate to 50%? Please help me to address these issues.
social marketing could increase the numbers fast. however for long term results you are to focus on SEO. repeat visitors are key for low bounce rate.
Properly executed and highly targeted ppc campaigns are sure to bring more qualified traffic. As for the bounce rate, it is really hard to say without knowing traffic stats in detail. But most likely the visitors do not find what they are looking for on the site, or the traffic received is highly irrelevant (targeting wrong keywords...etc). Analysing your stats in detail should give you some clues as to what is needed to be done in order to make the visitors stay/browse/sign up/buy. I would even suggest doing a survey on the site. There is nothing better than asking the customers what they think. Personally i would focus on trying to lower the bounce rate before trying to get more visitors. 70% is a huge number, and the site is losing 8400 potential customers a month. Once the bounce rate falls, i would get started on a highly targeted ppc campaign.
The bounce rate seems high.. seems like the visitors getting to the site aren't finding what they expected?
I agree about getting visitors to stay - and maybe giving something away to capture leads to an autoresponder? The first questions I have when checking out the site are; What are you selling I can't get for free? (I can use skype for audio conferencing; Yugma for presentations; netmeeting for remore PC control etc for free) Don't headline price (no monthly fees) - bur REAL benefits = save time, get more sales or anything the competition focuses on etc
they key to reduce bounce rates are to not have everything on the homepage and make them click links on your site after they get a preview of it on your main page
Simple: Increase you website visibility by ranking in different related, high search query-volume keywords. You can also increase you traffic through active participation in Social Networking sites.
A high bounce rate is generally a sign the users are not seeing what they expected to see when they pulled the site up. This could be a combination of unrelated keywords and unrelated links. Ask yourself what the site's purpose is... what problem is it solving? Then design all the SEO around that - keywords, descriptions, links, etc.