There are multiple ways of marketing your dating app. You can start marketing your dating app on social channels. You need to extensive SEO as this is one of industries in which there are one too many apps. So, you have to stand out. Also, do you have any marketing budget for it? You can capitalize in the current time you just need to market it properly.
Social media would be an effective way of increasing traffic! Especially if you can promote using an influencer strategy. First you would need to understand the buyer persona in order to target them specifically
After you deal with necessary things like SEO, social media promotion etc, I'd suggest to buy traffic. Any popular networks like Adsterra which are friendly to a newbies will serve you well and save a lot of time for you.
Invest in good advertising with search engines. Exchange or Trade Links with other dating website. Use Viral Marketing. Search and use proper keywords or keyword phrases for your sites content. Write dating website articles that can lead traffic to your site. Join forums and form online communities.
I bet this is a brutal niche -- you're going up against big dogs like Tinder, eHarmony, etc. What is your sub niche? I'd focus on trying to market within that community organically first. I've found Reddit is an epic place for that. They have paid ads too now.
There is lot of strategies to increase traffic on Website Do Google Ads - SEM, SMM, ORM -Facebook Business -SEO - Off-Page optimisation -Link Creation on targets keywords -Content Re-Purposing -QA -Join a community like forums, Digital Channels Group -Guest Posting / Email Marketing / News Letters -White Papers / Press Release
Social media will play a big role in increasing traffic. Not to be bound on one platform, do promote and link on as many as you can
If you targetting tier 1 countries you could try buying solo ads from udimi dotcom. It worth the money.
Promote through Social Media Marketing creating some exciting post. Do differentiate and offer some value that competition isn't offering.