Hi all, I own a website and i need to increase the brand name of the particular site..what are all the ways to increase the the brand name...plz help me with ur suggestion..
What is brand name for you? Are you looking to have your company name associated with services you provide? Well that has nothing with SEO then as that is marketing techniques.
Brand name is created by establishing an authority in your niche, someone everyone will look up to and trust. It is not something you could achieve overnight or in the short run. It will gradually build over time and to be able to achieve this you would have to do brand building exercise. Say I am an SEO consultant and I wanted to promote my brand. I with get on with writing authoritative stuff in the area of my expertise; like blogs, newsletter, white papers etc. Work towards to increase its subscription levels. The more people read it, the more the brand propagates. There are many other ways of doing it, being on forums, and others like these. Now you have asked a question for instance and my replying too it could be a brand building exercise. I am telling you I know more than what you do. Therefore if you find this information useful you are more likely to remember me and my brand and probably refer it, who knows.
if your website have some unique stuff, definitely user will like it. Just you need to promote on social network. This is the best to to increase the branding of a site.
Market it. Why do you know all the famous brands of today ? They had a good product, and marketed themselves extremely well.
You need to establish brand identity. It's all about how you market. I suggest redoing your logo and stationary, which would be a good start. But, do NOT go cheap when doing this, you are cheaping your brand if you cheaping your logo/stationary. Take a look at 99designs.com. You can find a great logo and stationary for a great cost.
So it is all about branding. It may not be related to SEO. But dominating a niche in SE is certainly a way to build up your brand. It is difficult to say exactly how you can build up your brand. And it is all about the impression of your business from the eye of the clients (A very common question people will ask at this point is what is your impressions about coka cola and pepsi). You cannot really control that. You need to think about your target clients, your services, your price level etc. Though it is a website, you may still want to consider some offline campaign in order to build the brand.