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How to increase the adwords quality score?

Discussion in 'Google AdWords' started by seo-naive, Feb 19, 2012.

  1. #1
    I have created an adwords ad for which I am getting a quality score of 7 for certain keywords. Is it possible to increase the score beyond 7 and how?
     
    seo-naive, Feb 19, 2012 IP
  2. Icecube_media

    Icecube_media Peon

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    #2
    HI
    increase the traffic to increase the adword score.
     
    Icecube_media, Feb 19, 2012 IP
  3. seo-naive

    seo-naive Greenhorn

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    #3
    Hi....do I need to increase the budget to increase the traffic?

    Unfortunately I cannot play with the budget much....Is there any other way to increase the traffic.

    My keywords are getting ranked in top 10 results but not getting desired clicks though the impressions are quite high..
     
    seo-naive, Feb 19, 2012 IP
  4. Lucid Web Marketing

    Lucid Web Marketing Active Member

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    #4
    Quality Score is all about your CTR compared to the CTR of competitors. You need to be better than your competitors with better ads.
     
    Lucid Web Marketing, Feb 20, 2012 IP
  5. seo-naive

    seo-naive Greenhorn

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    #5
    But how do I determine initially that my CTR is better than my competitors. CTR is determined after the ad is created and goes live.

    I thought the quality score is purely dependent upon the ad quality not the CTR.
     
    Last edited: Feb 20, 2012
    seo-naive, Feb 20, 2012 IP
  6. M8INTERNET

    M8INTERNET Member

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    #6
    I am not convinced that QS is related to CTR comparison, as I have printed out / saved stats over many months and the value has never changed
    It seems to be more related to the keywords / keyphrases used, the website content, and the adverts in use

    I found many 10/10 by using all kinds of strange combinations
    These are more relevant by category though, not to the actual content of the website!
    I therefore had to remove some of them, as they were actually very poorly performing

    Look at the overall performance of keywords / keyphrases and the adverts, concentrate on the top 10
    Create a new campaign with those refined settings, and compare the QS
    It is quite shocking how irrelevant QS can be!
     
    M8INTERNET, Feb 20, 2012 IP
  7. Lucid Web Marketing

    Lucid Web Marketing Active Member

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    #7
    That's what QS is telling you. QS of 5 is the baseline, the average. Above that, you are better than the average. Below five, you are worse.

    Yes CTR will be determined after your ads are running. But the system sets an initial QS. Don't ask me how it works, pretty sophisticated stuff. But it does a more than decent job. Used to be that if it didn't get it right at first, your QS would make more dramatic jumps. I see this less and less often.

    CTR is quality. How else are you going to put a value to quality? You need numbers, something to compare.

    If you don't change a thing, chances are you won't see a change in QS. Once there's enough information, it is extremely unlikely your CTR will change so much from the norm that you'll see your QS change. In fact, I'd say it's impossible. You may see a one point change one way or another on occasion but not two points.
     
    Lucid Web Marketing, Feb 20, 2012 IP
  8. netgeek06

    netgeek06 Active Member

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    #8
    Write better ads CTR is the key to improve your quality score. Quality score of 7 is very good. also tweak the ads with call to action to increase your CTR. Hope this helps.
     
    netgeek06, Feb 20, 2012 IP
  9. pankajdahiya28

    pankajdahiya28 Peon

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    #9
    Quality score 7 is very good, try some more relevant keywords in your ad group to improve this. Another factor of quality score is your CTR.
     
    pankajdahiya28, Feb 23, 2012 IP
  10. chrismcgowan

    chrismcgowan Greenhorn

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    #10
    Great information guys... thanks for sharing!
     
    chrismcgowan, Feb 27, 2012 IP
  11. melahi

    melahi Peon

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    #11
    A quality score of 7 should be good enough to get a lot of impressions and clicks
     
    melahi, Feb 28, 2012 IP
  12. ImperatrizDigital

    ImperatrizDigital Peon

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    #12
    2 words: traffic x quality of posting
     
    ImperatrizDigital, Feb 29, 2012 IP
  13. carrollovstone

    carrollovstone Peon

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    #13
    Use unique content, add more relevant keywords in the content, that should incrase quality score.
     
    carrollovstone, Mar 7, 2012 IP
  14. jessysmith

    jessysmith Peon

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    #14
    quality score depends upon the keywords, ads, and landing page of your campaign
     
    jessysmith, Mar 7, 2012 IP
  15. aaslin

    aaslin Peon

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    #15
    No idea about this.Haven't dealt with them.
     
    aaslin, Mar 7, 2012 IP
  16. ajblade

    ajblade Active Member

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    #16
    QS= Quality score depends on a lot of factors "landing page 1 of it " but to increase QS for certain keywords you need o experiment and fund account on longer basis
    if you just using promo codes or some thing like that in managing campaigns it will never rise
     
    ajblade, Mar 23, 2012 IP
  17. williamsam123

    williamsam123 Greenhorn

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    #17
    for that you have to google adword tools to search which trends is now working and which query fires most

    gfxtra.in
     
    williamsam123, Mar 24, 2012 IP
  18. lachlandv

    lachlandv Peon

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    #18
    It's simple the higher the traffic the higher the score.
     
    lachlandv, Mar 24, 2012 IP
  19. syncit

    syncit Guest

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    #19
    QS is all about CTR, unless keyword diagnosis shows problems with relevancy or landing page.
     
    syncit, Mar 29, 2012 IP
  20. lorraine02

    lorraine02 Member

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    #20
    you can search some professional article by experience skiller who has do Adwords for a long time .
     
    lorraine02, Mar 29, 2012 IP